Homeworking firm Not Just Travel has recorded a 62% surge in bookings this week after positive news about Covid-19 vaccines helped boost consumer confidence.
The company, which has more than 750 homeworkers on its books, added that consumer ”excitement” about Christmas, Black Friday and Cyber Monday was also set to create more sales in the next few days.
Not Just Travel said that the top destinations being booked this week were led by the US followed by the Canary Islands, Dubai, Lapland and the Maldives.
Co-founders Steve Witt and Paul Harrison said the “massive spike” in week-on-week bookings for travel in 2021 or 2022 had been caused by a “surge in public positivity”.
“We are definitely seeing customer confidence at a high as the good news about the vaccine trials comes out,” the pair said.
“We are certain that excitement about Christmas and the great Black Friday and Cyber Monday deals are only adding to that positive feeling and uplift. Our sales are already strong and we’ve expecting even bigger and better sales this weekend.”
Witt and Harrison added that there were signs that the traditional turn-of-year peaks booking season was “starting early”.
“Traditionally peaks is the busiest time for the travel industry and it runs from Christmas until March,” the pair said. “This year, with the vaccine news, we have seen that jump earlier and we believe we will see a prolonged peaks booking season, with bookings more spaced out over the next few months.”