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Travel industry news

06 Sep 2016

BY Tom Parry


Royal Caribbean launches agent magazine

Royal Caribbean has launched a new brand magazine for travel agents in the UK and Ireland.

Harmony of the Seas boardwalk

The Buzz will be delivered to more than 3,700 of the line’s trade partners and will feature selling tips; news, interviews with company executives and agent competitions.


In its first edition the publication includes an Italian recipe by Jamie Oliver and an interview with Royal Caribbean’s head of retail, Sarah Weetman.


According to Royal Caribbean “each issue will be filled with informative content that will help agents get under the skin of the Royal Caribbean brand and provide them with the ability to sell cruise holidays like never before".


Each agent who receives a copy of The Buzz can redeem a complimentary glass of prosecco at Jamie’s Italian between September 5 – 30 to celebrate the magazine’s first issue.


Ben Bouldin, sales director UK and Ireland for Royal Caribbean, said: “There is so much happening at Royal Caribbean and we want to ensure that our valued trade partners are kept up to date with our latest news and deals.


“The launch of The Buzz is the perfect tool to ensure they have this information at their fingertips. We want to make sure our agent partners feel fully equipped and informed to describe a Royal Caribbean holiday experience and its extraordinary benefits, particularly to customers who have never cruised before.


“We are grateful for the ongoing and unwavering support of our trade partners, so as a thank you and to celebrate the launch of The Buzz, we’re offering every reader a glass of prosecco on us.”


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