SeaDream to make agents ‘primary focus’ in UK

Jos Dewing, previously managing director of Voyages of Antiquity, said: “It’s a fantastic product for agents to sell. I know – I used to be one.”

London-based Dewing said he wanted to help the trade better understand the SeaDream concept, which caters for about 100 passengers per vessel at a 1:1 staff/guest ratio.

He said the brand’s “yachting, not cruising” message was a strong selling point, as was its tendency to offer lesser-known ports with destination appeal.

“It is unique in every sense,” said Dewing. “This was clear to me when I ran The Cruise Line and from talking to SeaDream guests – the yachting lifestyle, exquisite cuisine and wine, health and wellbeing elements, and magic formula you can’t put a finger on, but gets under the skin.”

Dewing wants to extend this knowledge to more agents through a series of trade initiatives.