The Devon-based company confirmed the news in an update on its website on Wednesday (March 13).
The CAA’s Atol crisis management team has stepped in to assist customers, the operator said.
Ski-Val, which also traded as Val-Ski, was licensed by the CAA to carry 4,170 Atol-protected passengers.
“It is with great sadness and after 43 years operating in the ski business, we are extremely sorry to inform you that Val-Ski Ltd has ceased trading as of today [March 13],” said the operator.
“We are currently liaising with the Atol crisis management team regarding both consumers overseas and consumers due to depart from March 16 onwards.”
The CAA said in a statement: “Val-Ski Ltd – ATOL 5888 – ceased trading on March 13, 2019. The company, based in Tavistock, traded under the names Val-Ski and Ski-Val Ltd and website www.skival.co.uk.”
Regarding any customers currently overseas, the CAA said: “We are currently contacting suppliers to secure services and you will be able to travel back to the UK as planned.
“Please do not make your own arrangements. If you are being requested to pay for services again, please contact us on firstname.lastname@example.org with your full booking details.”
The CAA will issue a claims form for any customers due to travel from March 16.
Ski-Val specialised in holidays to Val d’Isere in France and St Anton in Austria.
Fellow ski operator Ski Line has offered to help prospective passengers find a replacement holiday.
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