A villa holiday specialist launched during the pandemic will start selling through the UK trade later this month.
Mediterranean specialists SPL Villas offer a portfolio of more than 900 properties for a range of budgets in more than 100 destinations across Croatia, Cyprus, Greece, Italy, Portugal, Spain and Turkey.
The brand has appointed a trade partnerships manager for its trade launch to educate and train agents on its portfolio. It has also developed an agent training module and online portal.
SPL Villas will offer agents 10% commission on all bookings and plans to run a number of agent booking incentives and fam trips.
Edward Frampton-Fell, managing director of SPL Villas, said launching to the trade has been part of the company’s business plan from "day one".
"We know how important travel agent support is to any travel business," he added. "We have spent the past 15 months establishing our brand and growing our product portfolio and team to a level where we thought our offering would appeal to travel agents."