Samantha Lynch is the latest addition to the operator’s trade team.
She brings 10 years’ travel industry experience to the role.
Lynch started her career with coach holiday specialist Leisuretime and has spent the last nine years working as a travel consultant with Thomas Cook.
She will report to head of trade sales Gary Gillespie.
Her responsibilities will include promoting Super Break to the trade in her area, delivering product information and training, and working with agents to grow sales in their local area.