The Travel Network Group has launched a new magazine to target “discerning travellers” to book through its members.
The consortium’s “Traveller” magazine will hit shelves by the end of the month and will feature information on worldwide destinations including Africa, Dubai, New Zealand and South America.
It will be published twice a year and also contain “top tips” for consumers on destinations and a “What’s Hot” in resorts feature.
Members who opt in to receive the magazine will be given 125 copies free as part of their annual membership fees.
Group marketing director Si Morris-Green said: “Traveller magazine is all about inspiring consumers and is more of a coffee-table magazine aimed at those who aspire to be more of a traveller than a tourist. More than 100 members have opted to receive the magazines and like to use them at events and mail them to their customers.
“This is a conversation tool for our members to use with their customers. Members like to send them to their clients, giving them an opportunity to build relationships and further interact,” added Morris-Green.