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Cook's Club, SENTIDO, SunConnect and Aldiana

Cook's Club, SENTIDO, SunConnect and Aldiana

Cook’s Club, meanwhile, launched this summer in Hersonissos, Crete. The youth or millennial-focused brand is designed, says Cook, to appeal to a “new generation” of package holidaymakers and bring “a sense of urban cool to the beach”.


Hotels will feature escape rooms, VR gaming, rage rooms and private discos, as well as street food dining, a poolside cocktail bar and live DJs providing a complementary soundtrack day and night.


Cook has outlined seven locations for new Cook’s Club hotels, with a further three to be announced in the coming months.


New Cook’s Club hotels included a managed hotel in Palma Beach, Majorca, as well as two franchised hotels in Turkey, a further two in Greece, and another in Italy. Cook will also take the concept to The Gambia, opening winter 2019, while three further Cook’s Club properties in Bulgaria, Egypt and Greece are awaiting sign off.


Other additions to Cook’s hotel portfolio next year include another six SENTIDO hotels, taking its total to 70, and four more SunConnect family-focused hotels, expanding the brand to 20 locations.


And following its investment in Aldiana, Cook will open an Aldiana club in Ampflwang, Austria, and a new-build resort in Calabria.


The operator confirmed it had removed nine hotels from its portfolio that did not meet brand quality standards.

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