MENU
Login
Search
TTG
Clear
0 Selected+
Filters
Air
Luxury
Regulation
Operators
Agencies
City and finance
Destinations
Skills
Cruise
Technology

Hello! You are viewing your 1 free guest article this week


Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

News

24 Oct 2018

BY Tom Parry

Share
TRFBLI

Thomas Cook price review a 'kick in the teeth' for independent agents

Thomas Cook has not ruled out withdrawing price parity for third-party agents after launching a “price review”, TTG has learned.

Thomas Cook Westfield Stratford City
Sharelines

Thomas Cook price review a 'kick in the teeth' for independent agents

Agents have accused Cook of “pricing independents out of the market”, with some reporting differences of “hundreds of pounds” between certain new direct prices and those available to third-party agents.


Travel consultants told TTG they abandoned potential Cook sales after changes in pricing, which would have led to them “losing money”, while one revealed they had given away “about £2,000” worth of commission in discounts to secure sales since the pricing review began.


Phil Gardner, Thomas Cook’s sales and e-commerce director, said the review, believed to have launched within the last month, involved the company “trialling different price models across our channels for selected destinations, as part of a review of our omni-channel approach”.


A Cook spokesperson said she could not comment on whether the trial could result in a permanent end to the operator’s price parity promise.


Speaking to TTG this week, one independent agent, who did not want to be named, reported a Cuba holiday to be £650 cheaper when booked directly online.


“There’s no pattern to it – more and more destinations are being added all the time,” he said. “It’s stupidity of the highest order – we’ve supported Cook through the bad times, and now it seems they want to ditch us. It’s so short-sighted.”


He also claimed concerns about the review had been “deleted and ignored” on Cook’s independent agents’ Facebook page.


A homeworker, who also wished to remain anonymous, told TTG she had missed out on a booking after it was offered to clients £300 cheaper online, and was even helping to fund the cost of customers’ rail fares to other airports to avoid using Cook’s Caribbean flights from Manchester.


“About 50% of my business is Thomas Cook – this is a real kick in the teeth. I’m so annoyed. I’m telling clients to look elsewhere and switch-selling as much as possible,” she said.

Add New Comment
Please sign in to comment.
Show me more

Quick Links



Follow Us



Twitter
LinkedIn
Facebook
Instagram
YouTube
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top