This year, Worldchoice turns 40 and the Travel Trust Association 25, while it is 10 years since the two brands came together to create the Travel Network Group.
More than 150 of the group’s members and business partners gathered in London last week for a special celebration breakfast, during which chief executive Gary Lewis proudly unveiled new branding for Worldchoice, Worldchoice Plus, the TTA and the group itself.
Speaking to TTG at the launch, Lewis said work on the rebrand had been more than a year in the making, and involved contributions from members and consumers.
He added many members had proactively come forward keen to take it as soon as possible, with the new logos and branding expected to be rolled out group-wide over the next 18 months.
“The new branding will allow members to present a fresh, contemporary look - and [an] opportunity to re-engage with existing customers and communicate with new ones,” said Lewis.
“This image should be a reflection of the business. It was very important to us to ensure the brands look and remain relevant after all the effort we’ve put into the transformation over the past 10 years.”
Meanwhile, The Travel Network Group has announced its 2019 conference will be held in Budapest.
The conference will be held in the historic Hungarian capital on the Danube river over March 21-24 next year.
Lewis said with 500 delegates expected, the conference would be the largest in the consortia’s history.
It will take place in the city centre at the luxury Intercontinental Hotel.
Lewis added the group’s plans to give delegates the chance to experience the best of Budapest first-hand ensured it had all the promise of being its best conference to date.