The Travel Network Group is to launch its peaks campaign under the slogan “We’ve got it covered” after Christmas.
The consortium’s campaign will be officially unveiled in agencies and online on December 26, while TTNG’s Escape magazine for members’ clients has also been redesigned for the peak-booking period.
Si Morris-Green, TTNG’s group marketing director, said: “Our peaks campaign is our most important in the annual calendar, and this year it has to work hard for members, given the current climate and the uncertainty surrounding consumer confidence.”
He added the consortium’s marketing team had been working on the campaign for more than three months.
More than 550 TTNG members have chosen to take part in the campaign, which will see them receive retail and digital marketing material, plus personalised videos and weekly e-marketing, direct mail and postcode targeting.
“We believe that the contemporary feel to the creative, along with the strong messaging will capture the attention of consumers and get across our focused message that as the experts in the industry, our independent members can be trusted to look after them,” said Morris-Green.
Steve Riley, from TTNG member Ashley Adams Travel, said: “The peaks campaign is an integral part of a travel agency’s marketing plan and has to stand out in the crowd. The Travel Network Group has not only succeeded in doing this, but has delivered a clear and concise campaign.”