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04 May 2018
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Unlocking the tourism potential of Africa

Thousands of travel professionals gathered last month to meet, network and ink new deals.

WTM Africa 2018
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"Exhibitions are an ideal launchpad into business on the rest of the continent. This is why WTM Africa continues to be a premier platform for growing travel and tourism."

Cape Town was the setting for WTM Africa 2018, with leading figures from inbound and outbound travel in attendance to learn the latest happenings from across the sector.


WTM aims to encourage new connections and business meetings for attendees, and allow individuals and firms to showcase new initiatives.


Chardonnay Marchesi, portfolio director WTM Africa, said: “We measure our own success by the number of exhibitors, buyers, media and tourism stakeholders that actively seek to attend WTM Africa, and we exceeded our exhibitor record this year.”


An all-new WTM Africa Festivals concept was launched at the exhibition, giving attendees a chance to experience the culture, hospitality and cuisine of the host city.


Key discussions included the Women in Travel Meetup, exploring the role of women in Africa’s tourism sector, and the inaugural Tourism Investors’ Forum, dedicated to “unlocking the tourism potential of Africa”.


The City of Cape Town, Segmental Group, Mantis Collection, DSA Architects International, Mauritius Tourism Promotion Agency and Ghana Tourism Authority all took part.


The exhibition also saw the winners of the African Responsible Tourism Awards announced, led by Wilderness Safaris Botswana as overall winner and best for global goals.


Other winners included Spier, Basecamp Explorer, Wilderness Safaris Southern Africa and North Island Seychelles.


The awards aim to profile tourism and travel businesses devoted to making the industry better and more sustainable. Carol Weaving, managing director of host Reed Exhibitions, added: “The success of business in Africa rests on face-to-face partnerships and relationships.


“Exhibitions are an ideal launchpad into business on the rest of the continent. This is why WTM Africa continues to be a premier platform for growing travel and tourism.


“WTM Africa allows for a very cognitive experience that engages attendees and creates an environment more likely to result in positive business transactions.”

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