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Travel industry news

17 Sep 2015

Virgin Holidays opens first concept store

Virgin Holidays is planning to shake-up travel retailing with the opening of its first concept store.

Virgin Holidays, Bluewater

The first of a number of planned shops has opened at the Bluewater Shopping Centre in Kent.


It becomes the latest firm to open up a so-called concept store following the likes of Kuoni, Thomson and Thomas Cook.


Features include a bar, Disney Magic Mirror and fully functional Virgin Atlantic Upper class seat.


Lee Haslett, director of sales at Virgin Holidays, said: “At Virgin Holidays we like to do things differently, so while most stores are designed to sell, sell, sell – that isn’t the top of our agenda.


"We want to provide a retail space that is designed to inspire consumers through immersive experiences. You’d be very welcome to drop by for a drink and marvel at the world around you through some of the very best groundbreaking technology."

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