BSE Global runs the Barclays Center in Brooklyn – which is home to the Brooklyn Nets basketball team and ice hockey franchise New York Islanders – as well as the NYCB Live indoor arena on Long Island.
The arena operator wants to work with wholesalers, tour operators and travel agents to offer individual and group tickets to events at its venues, which also includes concerts and other major events.
BSE Global’s WTM London delegation will be led by Luisa Mendoza, who was appointed to the newly created role of director of global tourism development in April with the remit of building trade relationships around the world.
Mendoza’s main message at WTM London will be to “showcase how easy it now is for the trade to get tickets to some of the highest-profile games, concerts and events in New York City”.
“The sports and tourism industries are joining forces to reach new heights,” added Mendoza.
“My initial objectives are to develop strong industry partnerships and strategic alliances, which will position us as an authentic, memorable and must-do experience for both domestic and worldwide visitors seeking to come and explore a true Brooklyn vibe.”
Mendoza previously worked for New York City’s tourist office, NYC & Company, as director of tourism development for Spain, Latin America and US Hispanic markets.
BSE Global, formerly known as Brooklyn Sports & Entertainment, develops and operates venues as well as managing sports franchises including the Brooklyn Nets NBA (National Basketball Association) franchise.
The group will also manage the historic LIU Brooklyn Paramount Theatre when the 90-year-old venue reopens in mid-2019 following a major renovation.
Live music venue Webster Hall in Manhattan is another part of BSE Global’s portfolio and is also currently undergoing a major redevelopment programme.
Barclays Center opened in 2012 and has capacity for up to 19,000 people for concerts, including 101 luxury suites, while NYCB Live, home of the Nassau Veterans Memorial Coliseum, reopened in 2017 after extensive renovations.