P&O Cruises has increased agent commission by 1% and will give away extra Shine points during the peak booking period.
The line said it would give away an additional 100,000 points from December to March 2021 as a reward for support shown by agents in 2020.
P&O Cruises vice-president sales and marketing Alex Delamere-White said: “Nothing could have prepared us for the challenges faced this year, and the cruise sector has arguably had it tougher than any other.
“The commission increase, which runs until 31 March, is in recognition of the support we have seen from agents throughout this year as we all return to face a brighter new year sales period.”
Agents will be rewarded for every Select Price booking made until 1 March, with higher amounts of Shine points available to win on the Spin to Win game on the agent-facing Shine website.
Bonus amounts include 1,000, 5,000 and 10,000 points, with 5,000 needed for a three-night cruise and 10,000 for a seven night Mediterranean voyage.
In addition, to help agents prepare for the wave period, P&O Cruises is holding a series of new Virtual Visits. Agents will be able to book specific slots for advice, questions and up-to-date news from training and engagement manager Steph Adams.
Delamere-White continued: “Our 100k Shine points incentive rewards agents for their tremendous work throughout this year and as we work together to deliver a strong wave period.
“We have high expectations for wave, given the overwhelming demand for our recently released programme of 2022 holidays demonstrating increased consumer confidence for cruising.”
A low 5% deposit offer and extra on board spending money for guests join the agent booking incentives.