Princess Cruises has recruited P&O Cruises’ Ellie Webb as sales manager for its agent-facing regional business team.
Starting on March 4, Webb will manage five territory managers across the UK. She will report into Rachel Poultney, Princess Cruises’ sales director UK & Europe.
Webb will be responsible for leading the training and engagement strategy for front-end travel agents and driving business development growth with Princess’s trade partners.
Webb was previously regional operations manager for P&O Cruises.
Poultney said: “We can’t wait to have Ellie join the team. Already an expert in cruise, she’s adept at managing regional teams, and I know she has exciting plans to grow Princess Cruises through our agent partners.”