The Sandals Foundation, the philanthropic arm of Sandals Resorts International will introduce fundraising efforts involving guests staying at Sandals Resorts and Beaches Resorts, as well as online donations through the Sandals Foundation webpage.
The company will also reach out to trade partners, travel agents and suppliers.
Adam Stewart, chief executive of Sandals Resorts International and president of the Sandals Foundation said: “Thankfully, the nine islands in which we operate our resorts were unscathed by Tropical Storm Erika, but tragically the same was not true of our Caribbean neighbours in Dominica who have suffered great loss; both of life and infrastructure.
“We know first-hand how badly natural disasters can affect a nation and we will be doing all we can to help the people of Dominica to recover as quickly as possible, and we urge our corporate partners to play their part too. This is an emergency situation and we want to throw our full weight behind our Caribbean brothers and sisters in their time of need.”