Scenic claims 20%+ sales uptick off back of new docuseries
Ilaria Grasso MacolaSales have gone up by more than 20% following the release of Scenic’s docuseries Maritime Masters: Expedition Antarctica, according to the cruise line.
Scenic announced on Friday (16 June) that bookings were up 22% while inbound calls grew 10% following the release of the series’ first episode.
“We are thrilled to see the incredible knock-on effect from the first episodes of Maritime Masters converting into sales for our trade partners,” said director of trade sales Andrea Stafford.
Launched on 4 June on Discovery+, Maritime Masters details Scenic Eclipse’s expedition from San Diego to Antarctica, showing life onboard for both guests and crew.
To help agents capitalise on the renewed interest for expedition cruising, Scenic has launched a series of toolkits, including a recorded webinar as well as the possibility to win a cruise to Antarctica for two people next year.
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Ilaria Grasso Macola
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