Erin Johnson, Silversea’s UK and Ireland marketing director, is to join Travelopia next month.
Johnson, who spent three years with the luxury cruise line, will become marketing director of Travelopia’s tailor-made division.
She will take up her new role on 2 March and cover Hayes & Jarvis, Sovereign, Citalia and Austravel brands, reporting to commercial and brand director Helen Adamson.
Johnson said: “I have really enjoyed my time with Silversea. Joining Travelopia, in the exciting sector of tailor-made travel, and at such a pivotal time for the business, will be a new challenge for me and I look forward to driving the experiential brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward.”
Adamson added: “We’re delighted Erin is joining Travelopia’s tailor-made team. Erin is well-respected and well-known and has a proven track record in delivering successful marketing strategies that engage both the trade and consumer markets.
“As we strive forward in delivering experiential tailor-made experiences, Erin’s strong trade credentials will help drive Hayes & Jarvis, Citalia, Sovereign and Austravel forward by creating impactful marketing campaigns that deliver engagement and results.”