Tenerife has seen a boost of more than 20% in UK visitor numbers in the first five months of the year.
More than 800,000 visitors travelled to the island between January and May, confirming the UK’s position as the most popular source market to the island.
The 20.8% growth in popularity was also double the rest of the world which saw a 10% increase in visitor numbers to the island. The increase meant 34% of all tourists visiting the island were from the UK.
The latest growth comes following a strong 2015 when 1,765,216 UK visitors arrived on the island, a 4.8% increase year on year.
Pia Louw, travel industry and promotion director at the Tenerife Tourism Corporation, said: “We are very encouraged to see continued growth from the UK market year on year, with average growth of 3.5% for the last five years.
“The latest figures for the first months of 2016 are also very encouraging and demonstrate that our beloved British visitors recognise that we have so much to offer – from must-visit attractions such as the UNESCO-listed Teide National Park to the latest products including stargazing, sports and luxury tourism.”
The Irish market also saw very good results last year, helped by a 3.6% increase in scheduled flight capacity to the island.
A total of 79,328 Irish travellers visited Tenerife in 2015, a 9% upsurge compared to 2014.
In total, the largest of the Canary Islands welcomed 5,186,307 worldwide visitors in 2015, a 0.7% increase compared to 2014 and the highest figure since 2008.