Thomas Cook has been revived as a "Covid-ready" OTA, almost a year to the day since the iconic travel brand was feared lost for good.
The online-only business will initially focus on flexible, customisable trips to countries on the government’s travel corridor list.
At launch, Cook will offer "thousands of hotels and flight routes" so customers can design their own holidays; destinations will include a range of beach and city options, in countries such as Italy, Greece and Turkey.
The new Cook website (www.thomascook.com) will allow customers to design trips according to their budget, needs and holiday preferences, and add transfers, car hire, airport parking, forex and insurance.
Its digital offering will evolve over the coming months with the addition of new flight partners, hotels and accommodation providers, as well as new destinations as and when government restrictions are lifted.
Cook will also retain its familiar sunny heart branding.