Travel Marketing Awards 2018 winners revealed
Tom ParryManchester airport’s Emma Stone was among a number of the industry’s top marketers who claimed prizes at the 10th Travel Marketing Awards last night.
Stone was crowned winner of the Tomorrow’s Travel Marketing Leader Award, sponsored by TTG Media.
Advertising and campaigns for Kuoni, Virgin Atlantic, G Adventures and Princess Cruises also took home gongs during the ceremony, run by the Chartered Institute of Marketing’s Travel Industry Group (CIM Travel Group) and held at the London Hilton on Park Lane.
Lotus won Best Representation Agency, while Brighter Group was named Best PR Agency.
CIM Travel Group chairman Keith Cartwright said: "Given the unprecedented and relentless change our profession has experienced in the last few years, our judges said that this year’s awards entries were of the highest quality they have ever seen.
"This is a healthy indication of the fantastic work taking place right across our industry and a remarkable achievement."
Daniel Pearce, TTG Media managing director, added: “TTG Media was delighted to partner with the Travel Marketing Awards for a third year, celebrating the innovative and unique marketing and PR in the travel industry that we often see ourselves.
"Congratulations to Emma who received the Tomorrow’s Marketing Leader Award, in partnership with TTG Media and building on the success of the TTG 30 Under 30.”
Individual awards
Rising Star of Travel PR - Louise Holding - Virgin Atlantic
In-house Marketer of the Year - Emily Greene - Lonely Planet
Agency Professional of the Year - Rachel Emson - Vivid
Tomorrow's Travel Marketing Leader - Emma Stone - Manchester Airport
Marketing awards
| Category | Ad/Campaign Title | Agency Name | Client/Brand Name |
| Best Use of Affinity Marketing & Sponsorship | Grillstock Festival - Partnership with Visit Dallas and Fort Worth | MDSG & Hills Balfour | Visit Dallas and Fort Worth CVB |
| Best Use of Content Marketing | Brand Ambassador - Phillip Schofield | G2TV | Princess Cruises |
| Best Direct Marketing (Print and/or Email) | The World is Open | Front Page | Celebrity Cruises |
| Most Innovative Marketing | Lonely Planet's Global Beer Tour | Lonely Planet | |
| Best Brochure | 360 Destinations | US Creative | Princess Cruises |
| Best In-house Marketing Team | Hoseasons | ||
| Best Digital/Marketing Agency | 3Sixty Digital |
Digital awards
| Category | Ad/Campaign Title | Agency Name | Client/Brand |
| Best Use Of Search | Catering for Different Search Audiences | agenda21 Digital | Air New Zealand |
| Best Use Of Social Media | The Mud Soldier | Ogilvy&Social.Lab and Destination Think! | VisitFLANDERS |
| Best Use of Technology | Where Actions speak louder | ignis | Sheraton |
| Best Use of Display Advertising | Project Alice | OMD and Slik | Qantas |
| Best Use Of Video/Film | Fantastic Beasts & Where to Find Them | Virgin Atlantic | |
| Best Website Or Microsite | The Island Insider | Untold Agency | Jetwing Hotels |
| Best In-house Digital Team | Welcome to Yorkshire |
Advertising awards
| Category | Ad/Campaign Title | Agency Name | Client/Brand Name |
| Best Consumer Press Advertising | ABBA (Anyone But British Airways) | adam&eveDDB | Virgin Atlantic |
| Best Out Of Home Advertising | After-Rain Ads | DEC BBDO | Turismo de Islas Canarias |
| Best Radio Advertising | Summer. It’s a really big deal | The Gate London | Chiltern Railways |
| Best Trade Press Advertising | There's more than one reason to choose AmaWaterways | Hemisphere Creative | AmaWaterways |
| Best TV Advertising (Under £100k Production Spend) | intensamente | Contrapunto BBDO | Turismo de Andalucia |
| Best TV Advertising (Over £100k Production Spend) | Heathrow Coming Home for Christmas | Havas London | Heathrow Airport |
PR awards
| Category | Ad/Campaign Title | Agency Name | Client/Brand Name |
| Best PR Strategic | ManFran | Virgin Atlantic and Weber Shandwick | Virgin Atlantic |
| Best PR Tactical | Internship of the Seas | Good Relations | Royal Caribbean |
| Best PR Stunt/Experiential Event | The Mud Soldier | Ogilvy&Social.Lab | VisitFLANDERS |
| Best In-house PR Team | TUI UK PR Team | ||
| Best Representation Agency | LOTUS | ||
| Best PR Agency | The Brighter Group |
Campaign awards
| Category | Ad/Campaign Title | Agency Name | Client/Brand Name |
| Advertising Campaign Of The Year (Over £250k Media Spend) | Travel Out of The Ordinary | Designate | Kuoni |
| International Campaign Of The Year | Get Lost | Black Tomato | |
| Integrated Campaign Of The Year (Up To £500,000 Media Spend) | Coming Home for Christmas | Havas London | Heathrow Airport |
| Integrated Campaign Of The Year (Over £500,000 Media Spend) | Simply #ExtraJORDANary | Accord Marketing | Jordan Tourist Board |
| Digital Marketing Campaign Of The Year | Adventure is Unfiltered | G Adventures | |
| Travel Brand Of The Year - £25m-£100m turnover | Belmond | ||
| Travel Brand Of The Year - Over £100m turnover | Heathrow Airport |
Tom Parry
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