As England stormed to the most unlikely of World Cup semi-finals during what was this week revealed to be the joint hottest summer on record, Rob Gill finds out how travel weathered a perfect summer storm.
Despite fears the hot summer would discourage overseas bookings, several independent agents have reported strong – if not record-breaking – sales in August.
Late summer bookings picked up for agents following a dip in July while the UK was enjoying its sustained heatwave and the unlikely distraction of England’s run to the World Cup semi-finals.
Agencies not typically focused on the late-booking beach market fared particularly well, industry figures told TTG this week, as the peak summer season drew to a close.
Miles Morgan, owner of high-street agency chain Miles Morgan Travel, said: “Trading was really positive and strong during the summer.
“I was surprised it was so strong, as traditionally the hot weather and World Cup is not a recipe for good sales.
“We’re helped by our demographic not being traditional fly-and-flop customers, so not a predominantly late-booking market. The winning tickets for us have been cruise and escorted touring.
“Our financial year ends in September and we’ve had another record year, which makes it 12 years on the bounce.”