Yotel has announced its first foray into the extended stay segment with the signing of five properties under its new YotelPad brand.
Building on the compact design principles of Yotel rooms, or cabins, Yotelpad offers “luxury serviced apartments” in the form of purposefully designed compact homes.
“We saw a natural opportunity to rethink the traditional extended stay segment in the same fashion we disrupted conventional hotel models,” said Hubert Viriot, Yotel chief executive.
Standard Pads will start from 20 sqm, but larger ones will also be available and will feature Yotel’s adjustable SmartBeds, areas for work and relaxing, en-suite bathrooms, fully equipped kitchenettes and ample storage space. Yotel’s signature Technowall will enable Pad guests to connect and personalise the space.
Communal areas and amenities can include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as Yotel’s signature Club Lounge.
Jo Berrington, vice-president brand, said: “True to the Yotel brand, Pad will be underpinned by our passion for technology and innovation; our seamless digital guest experience delivered via the YotelPad app.
“In addition to the obvious app functionality of booking and checking in and out, our app will be your digital key and a go to place for ordering amenities and food-to-go. Acting as a pocket size virtual concierge, the app will connect you directly to a range of services and experiences in the local community.”
YotelPad will launch globally with the five projects already confirmed in North America, Europe and the Middle East. The first two to be announced are in Park City (Utah) and Downtown Miami.
YotelPad Park City is located at Park City Mountain and will be developed by Replay Destinations.
The Downtown Miami property will form part of a mixed-use development including 250 Yotel cabins and 208 Pads by the Aria Development Group who focuses on building and acquiring premier residential and mixed-use properties.
YotelPad Park City and Miami will be followed closely by two in the Geneva Lake region to be developed by M3 Real Estate and Yotel Dubai in Business Bay.