What is the festival?
FREE to attend, the daytime event will take place at the Concorde Conference Centre on Monday, June 24, 2019, following an evening event networking reception at Manchester Airport Marriott Hotel.
It will empower agents to confidently sell more touring and adventure holidays as the sector continues to grow.
New to Touring & Adventure agents are...
Defined as those who have sold none or, only a limited number, of escorted tours small-group adventures, or active holidays.
This must attend event will....
Enable attendees to learn about products and opportunities within touring and adventure through a combination of conference sessions, speed networking and connecting with a range of operators and destinations.
09.15 - 9.35 Welcome and introduction
9.35 - 9.45: Understand the market
Learn how and why touring and adventure is one of the fastest-growing sectors in travel, and why agents should tap into this lucrative market.
Speaker: Pippa Jacks, group editor, TTG Media
9.45 - 10.15: Get the product right
Representatives from the small group adventures sector, the escorted touring sector and the tailor-made touring sector describe the differences between these touring experiences, and how to find the best fit for your client.
Speakers: Aaron Hocking, director EMEA, Intrepid Group
Joseph Grimley, trade sales director, Scenic Tours
10.15 - 10.40: Win touring & adventure clients
What are adventure and touring clients looking for and how do they behave online? How can you promote touring and adventure effectively on social media, and how can you position yourself online as an expert? A marketing specialist shares case studies and tips for attracting and retaining new clients.
Speaker: Anthony Rawlins, Digital Visitor
10.30 - 10.55: Sell more: solo travel
Organised tours are particularly attractive for those travelling alone. We explore challenge preconceptions about who the ‘solo traveller’ is, with market intelligence from Mintel, and ask a tour manager exactly what the experience is like for solo travellers joining a group with people they’ve never met.
10.55 - 11.10 Coffee break
11.10 - 12.40 Speed networking OR trade fair
12.40 - 13.20 Lunch
13.20 - 13.23 Headline sponsor Travel 2 speaker
13.23 - 13.55 Learn from the experts
Two agencies who’ve already made a success of selling touring and adventure share how they tapped into the market, how they’ve educated their teams, and how they promote this exciting sector to new and existing clients.
Speakers: Maura Fahy, Fahy Travel & Miles Morgan, Miles Morgan Travel
13.55 - 14.20: Sell more: group travel
Working with a tour operator on an exclusive departure can be a lucrative way to sell more touring, and to build a loyal customer base. Tour operators share how they can support agents in taking the plunge.
David Hood, national sales manager, Mercury Holidays
Glen Thomas, head of group sales and partnerships, Wendy Wu Tours
14.20 - 14.30 Be prepared
TTG’s features editor shares 10 recommendation of special events, festivals and exciting new products that are expected to sell well for touring and adventure holidays in 2019/2020, so agents can plan ahead and market these trips at the most effective time.
Speaker: Abra Dunsby-Sircana, features editor, TTG Media
14.30 - 14.45 Coffee break
14.45 - 16.15 Speed networking 9 sessions x 10 minutes OR trade fair
16.15 - 16.35: Be Inspired
A homeworker who’s trekked to Base Camp Everest and scaled Malaysia’s Mount Kinabalu shares her inspiring adventures - and how she sells similar experiences to her clients.
Speaker: Michelle Stammers, The Travel Genius
16.35 - 16.45 Summing up & prizes
A summary of the day’s key learning points, plus prize giveaways from our exhibitors.
16.45 - 17.30 Concorde tours
If you’d like to stay for a free 10-minute guided tour of Concorde, please join us when the conference closes, from 16.45 onwards, for your chance to look around this iconic aircraft.