TTG New to Touring & Adventure conference

Monday 24 June 2019

Concorde Conference Centre, Manchester

Festival Programme

9.15 - 9.40 Welcome

9.40 - 9.50: Understand the market

Learn how and why touring and adventure is one of the fastest-growing sectors in travel, and why agents should tap into this lucrative market.

Speaker: Pippa Jacks, group editor, TTG Media

9.50 - 10.15: Get the product right

Representatives from the small group adventures sector, the escorted touring sector and the tailor-made/specialist touring sector describe the differences between these touring experiences, and how to find the best fit for your client.

Speakers:

Aaron Hocking, director EMEA, Intrepid Group

Joseph Grimley, trade sales director, Scenic Tours
Sarah Moore, senior product manager, Great Rail Journeys

Chaired by: Daniel Pearce, CEO, TTG Media

10.15 - 10.40: Win the right touring & adventure clients online

What are adventure and touring clients looking for and how do they behave online? How can you promote touring and adventure effectively on social media, and what’s the most cost-effective form of digital marketing for small agencies and homeworkers? A marketing specialist shares tips for attracting new clients.
Speaker: Anthony Rawlins, Digital Visitor

10.40 - 11.00: Sell more: solo travel

Organised tours are particularly attractive for those travelling alone. We challenge preconceptions about who the ‘solo traveller’ is, with market intelligence from Mintel, and ask a tour manager exactly what the experience is like for solo travellers joining a group with people they’ve never met.

Speaker: Lynne Maskell, tour manager, Travelsphere

Interviewed by: Pippa Jacks, TTG Media

11.00 - 11.15 Coffee break
11.15 - 12.40 Speed networking OR trade fair
12.40 - 13.20 Lunch

13.20 - 13.55 Learn from the experts

Two agencies who’ve already made a success of selling touring and adventure share how they tapped into the market, how they’ve educated their teams, and how they promote this exciting sector to new and existing clients.

Speakers:

Maura Fahy, Fahy Travel

Miles Morgan, Miles Morgan Travel
Interviewed by: Pippa Jacks, TTG Media

13.55 - 14.20: Sell more: group travel
Working with a tour operator on an exclusive departure can be a lucrative way to sell more touring, and to build a loyal customer base. Tour operators share how they can support agents in taking the plunge.

Speakers:

David Hood, national sales manager, Mercury Holidays

Glen Thomas, head of group sales and partnerships, Wendy Wu Tours

Interviewed by: Pippa Jacks

14.20 - 14.30 Be prepared
TTG’s features editor shares 10 recommendations of special events, festivals and exciting new products that are expected to sell well for touring and adventure holidays in 2019/2020, so agents can plan ahead and market these trips at the most effective time.

Speaker: Abra Dunsby-Sircana, acting features editor, TTG Media

14.30 - 14.45 Coffee break

14.45 - 16.10 Speed networking OR trade fair

16.10 - 16.35: Be Inspired

A homeworker who’s trekked to Base Camp Everest and scaled Borneo’s Mount Kinabalu shares her inspiring adventures - and how she sells similar experiences to her clients.

Speaker: Michelle Stammers, The Travel Genius

Interviewed by: Daniel Pearce, CEO, TTG Media

16.35 - 16.45 Summing up

A summary of the day’s key learning points.

from 16.45 Tour of Concorde (each tour takes 10 minutes, in groups of 25)

 

Sponsors

Headline Partner

Travel 2

Gold Partners

Emirates Holidays
Hurtigruten
Inghams
Mercury Holidays
Saga
Slovenian Tourist Board
Brand USA

Silver Partners

ANA - All Nippon Airways
Visit Andorra
Catalonia Tourist Board
Discover Dominica
Great Rail Journeys
Intrepid Travel
On the Go Tours
Ras Al Khaimah
Samoa
Scenic
Travelsphere

Venue Partner

Manchester Airport Group
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ