Brand USA

Brand USA, the destination marketing organisation for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate US travel policies and procedures to worldwide travellers. The organisation’s mission is to increase international visitation to the USA in order to fuel the US economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA’s marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the US economy with nearly $30 billion in total economic impact, which has supported, on average, 51,000 incremental jobs a year.

thebrandusa.com/