New trustee Rachel O'Reilly, Kuoni parent Dertour's director of communications, is spearheading the plea.

Trustees oversee the overall governance and strategic direction of the charity and develop the organisation’s aims, objectives and goals.

New candidates will join O’Reilly on the board, which currently has a total of seven trustees with vacancies for two more.

LifeLine is committed to making a difference for all people that are working or have worked for an ABTA Member in a time of need. The charity needs someone passionate, motivated and determined to provide support to the charity and its beneficiaries, and have a genuine interest in the vision and purpose of the charity.

Candidates will have a willingness to devote time and effort including helping to arrange, support and attend charity/travel industry related events and activities, a strategic vision and good, independent judgement.

“It’s a great privilege to be part of the LifeLine team, helping to support anyone out there in our travel industry family who may be struggling for all sorts of different reasons," said O'Reilly.

"I’ve had a close connection with Trudie [Clements, LifeLine director] and the charity for many years and have always championed fundraising events and awareness raising campaigns. I’m now looking forward to helping shape the way forward in a more formalised way as a trustee.”

Clements added: “I am delighted to welcome Rachel to our Board of Directors, she is highly respected throughout the industry and her wealth of experience particularly in the area of Communications, will prove invaluable as we grow and develop the charity.

“We need more similarly passionate and committed people to join our Board of Trustees and I would encourage you to put yourself forward as a candidate and help us with the invaluable work we do helping members of the ABTA family who need our support.”

If you have any queries about the role or would like any further information, please email tclements@abta.co.uk.