Featuring 80 handpicked holidays, evocative imagery and editorial insights, The Agenda is structured around the natural rhythm of the year – spring, summer, autumn, winter.
Each section offers seasonal inspiration, insider tips, and practical advice, including highlighted hotels, twin-centre options, and suggested itineraries to turn ideas into actionable bookings.
Carrier’s Head of Marketing, Byanne Akbor says: “The Agenda, is not just a list of destinations, it’s a planning tool for a whole year of holidays. It’s designed to maximise seasonal booking demand and capture high-intent traffic for key travel periods such as school holidays, Easter and the festive season."
Carrier has taken a data-driven approach to product selection.
Rebecca Turner, Head of Product, adds: “Choosing what to feature wasn’t left to chance. We’ve analysed three years of booking data to ensure The Agenda includes destinations and properties that resonate most with the audience. There's a 75% focus on beach holidays – reflecting what typically books during January to March.”
The guide highlights 10 of Carrier’s top selling destinations including Spain, Greece, UAE, USA, Barbados, Italy, Maldives, South Africa, Portugal and Thailand. It caters to both families and couples, with a 50:50 split in featured product.
To support their trade agent partners, Carrier is providing a comprehensive Marketing Toolkit to help agents market The Agenda to their own client database.
The toolkit includes:
- An unbranded digital PDF version of the brochure
- Window posters and email signature banners
- Full social media assets: a hero launch reel, seasonal reels, themed carousels, and inspirational images
Lee Marshall, Head of Trade Partnerships commented: "We know this is a busy time in the travel industry, and our agent partners value support that helps them stand out in the crowded marketplace.
"With The Agenda, we're giving them a beautifully inspirational piece to engage clients, plus a suite of marketing assets to maximise digital channels such as social media, which always seems to be well received.
