From Phnom Penh to Siem Reap, travel agents, suppliers, media, content creators, travellers, industry leaders and G Adventures staff came together for a week of connection, discovery and learning about the power of travel to change lives.
Throughout the week, GX attendees experienced Cambodia through the people and communities at the heart of its tourism industry, while hearing from global voices on how travel can create meaningful economic and social impact.
Highlights included G Adventures expanding its Global Ambassador Programme, welcoming sustainable tourism pioneer Judy Kepher Gona alongside inaugural ambassadors Tony Wheeler, Delfin Pauchi Uhigua and the late Dr. Jane Goodall.
The operator also launched How to Travel Your Heart Out, a practical guide encouraging travellers to turn small choices into positive impact for people, communities, wildlife and the planet.
The next annual GX summit was also confirmed to take place in Brazil in September 2027.
Elsewhere, Planeterra unveiled its Community Positive Framework, creating a practical, community-informed approach to defining, measuring and improving tourism’s impact.
The rise of ‘micro-community travel’ was identified, with G Adventures previewing Bazaar, a new platform connecting travellers through shared passions and interests.
Project 300, delivered in partnership with Planeterra, passed its halfway point, with 160 community tourism enterprises now incorporated into G Adventures itineraries on the journey towards 300 by 2030.
Trees for Days surpassed 6.7 million trees grown on behalf of G Adventures travellers, supporting community-led climate action around the world.
“G Adventures has always been about doing something differently, and doing it in our own way,” says Bruce Poon Tip, founder of G Adventures.
“There really is something very special about what happens when our global community comes together to change perceptions, raise awareness and ultimately drive demand for destinations and communities that need it most. GX is a perfect example of communityship in action."
