The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travellers to the world and each other.
The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size:
– Onboard Experiences: With its elegant European design and perfectly mid-sized ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique.
– Destinations: With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities.
– Destination Dining: Holland America Line tells the story of the destinations it visits via a culinary programme and Destination Dining™. Cuisine becomes a door to different cultures filled with history, traditions and adventure.
– Service Rooted in Care: Guests can look forward to award-winning service that stems from the brand’s unrivalled, convivial hospitality.
Karen Farndell, Holland America Line associate vice president, sales & marketing, UK & Ireland, said: "The Savour the Journey brand campaign provides agents with further clarity and confidence in our brand positioning within the UK market. It follows the success of the recent ‘Supercruising: Life at Sea’ docuseries on Channel 4, which perfectly highlighted the wealth of offerings guests can enjoy with us.
"We are now ideally positioned to help the trade inspire guests with the kinds of memorable experiences that only Holland America Line can provide.”
