Showcasing a curated collection of winter escapes, from the Arctic magic of Iceland and Finland to winter‑sun favourites like Sri Lanka and Costa Rica.
Built directly from insights gathered in NITGB's recent trade survey, the campaign responds to agent requests for more training opportunities and more practical guidance when positioning immersive travel to customers.
Across September and October, agents can access a seven session webinar programme designed to make experiential travel easier to understand and easier to sell.
The series kicks off with “Lapland 101 - The Starter Edit”, giving agents a clear, confidence boosting introduction to the destination. Agents can register to these sessions via the agent hub.
Every booking made during the campaign goes straight into the prize draw for the chance to win a place on the operators 2027 Lapland FAM Trip and agents can boost their chances with bonus entries for attending our Winter Edit webinars.
Trade Marketing Manager, Manisha Blair says: “This campaign is designed to empower agents with the learning, confidence and support they’ve asked for when selling immersive winter travel. Lapland is a key focus, and we want agents to feel fully equipped and excited to sell it.
"That’s why we’re giving them the tools to sell with certainty and the chance to experience it for themselves with two places up for grabs on our 2027 Lapland FAM Trip up for grabs.”
The incentive runs until 31 October 2026, with the winners announced in early November. Full terms and conditions are available on the NITGB website.
