Multi-award-winning Not Just Travel has reported a 46% increase in total sales value over the Black Friday weekend (27th November – 1st December) compared to the same period in 2024, with Cyber Monday trading still underway.

The homeworking travel agency, which supports over 750 independent travel consultants across the UK, attributed the strong performance to high consumer demand for travel deals and increased engagement from its travel consultant network.

Steve Witt, co-founder of Not Just Travel, said: "We're delighted to see such a significant increase in Black Friday weekend sales. This 46% year-on-year growth demonstrates both the strength of consumer appetite for travel and the effectiveness of both our travel consultants and key trade partners in capitalising on these key trading periods.”

“Our valuable relationships with key trade partners have created special deals exclusive only to Not Just Travel consultants and these have proved to be highly profitable. With exceptional travel deals available and Cyber Monday trading in full swing, we're confident of maintaining this outstanding momentum through what is one of the travel industry's most significant trading periods.”

Witt continues: “We’re planning to continue this momentum throughout the festive period and into peaks with our annual New Year New Start conference on 3rd-4th January 2026, where our consultants will benefit from business planning support and company updates ahead of the peak booking season. The conference will equip consultants with the tools, training and strategic insights needed to capitalise on the peak booking season and drive exceptional business performance in 2026.”