At the heart of the campaign is a simple but powerful message: every great holiday begins with a conversation. Whether customers are looking for a family getaway, a luxury cruise, a once-in-a-lifetime adventure or a tailor-made escape, independent agents offer the expertise, personal service and trusted advice that help transform ideas into unforgettable experiences.
‘From Conversation to Destination’ shines a spotlight on the unique role independent travel professionals play in helping customers navigate the ever-growing choice of travel options. By taking the time to understand individual needs, preferences and aspirations, local travel experts provide a level of reassurance, knowledge and personalisation that cannot be replicated booking online.
The campaign has been developed to provide TTNG members with a ready-made marketing platform to help engage their communities, generate enquiries and showcase the expertise and personalised service that set them apart. To support this, members will have access to a suite of marketing materials across multiple channels, designed to spark conversations, drive engagement and reinforce the benefits of booking through a trusted local travel business.
Campaign assets include:
– Eye-catching window displays designed to generate high-street visibility and encourage customer conversations
– Ready-to-use social media content highlighting the benefits of expert travel advice and personal service
– Digital marketing assets and campaign imagery for use across websites, emails and social platforms
– Campaign videos and social reels to support engagement and extend campaign reach
Group Marketing Director Ross East said the campaign "celebrates something that has always been at the core of members’ businesses – the power of conversation".
"In an increasingly digital world, customers still value expert guidance, reassurance and human connection when planning their holidays. Our members deliver that every day, helping customers make confident travel decisions and creating holidays that are perfectly matched to their needs."
