Visit Orlando has partnered with Tripadvisor on Common Ground, a new three-part YouTube series showcasing Orlando through the eyes of famous locals.
As Tripadvisor’s first-ever destination partner for the series, Visit Orlando is using celebrity-led storytelling to highlight the destination’s food, sport, culture and inclusivity.
The series features high-profile names with strong connections to Orlando, including *NSYNC star Joey Fatone, Brazilian football legend and former Orlando City SC player Ricardo Kaká, Broadway and TV performer Michael James Scott, celebrity chef Richard Blais, Orlando Pride defender Rafaelle Souza and social media stars the Valentine Brothers.
Each episode explores a different theme:
– Sport: Ricardo Kaká joins Rafaelle Souza at the stadium shared by Orlando City SC and Orlando Pride to explore how sport brings people together.
– Food: Joey Fatone and Richard Blais take viewers on a culinary tour of Orlando, visiting some of Joey’s favourite spots alongside Blais’s restaurant, Four Flamingos.
– Inclusivity: Michael James Scott and the Valentine Brothers explore Orlando’s performing arts scene and discuss how communities can create a more inclusive and accessible world.
The partnership aligns with Visit Orlando’s focus on authentic destination storytelling, using the personal experiences of recognisable figures to showcase the people, places and experiences that make Orlando unique.
Common Ground is now available to watch on Tripadvisor’s YouTube channel and Visit Orlando’s website, with the series being supported through localised content and targeted distribution across the UK, US, Canada, Mexico and Brazil.
