In 2011, profits at the branch were so bad boss Andrew Earle was about to close it.
However, a rethink of the business plan saw staff become US specialists with a focus on multi-centre deals and Florida, especially Disneyworld.
The change of heart has seen the shop’s long haul business close to double since then as word got out that it was the place to go for everything American while remaining a trusted local brand.
A refurbishment in December 2015 has given the shop a new lease of life while four computer screens allow staff to show customers product films on three at the touch of a button. The fourth’s regular Disney film screenings keep children occupied on busy Saturdays.
A forthcoming bucket-list wall will feature images of some of the world’s most exotic destinations, encouraging customers to start conversations about how they can get there.
The agency is part of a chain of three shops in and around Hull and marketing delivers a knock-out blow with the sponsorship of local lightweight boxer Tommy Coyle with Twitter and fight-night branding support.
Working with Humberside airport allows for local departures where possible and joined up marketing while an event hosted by the shop show-piecing its niche Disneyworld expertise in April 2015 in Hull’s Truck Theatre attracted 150 people, forcing this year’s planned event to relocate to a larger venue.
A more general event will see 42 suppliers gather at the Princes Quay shopping centre in April for the day, promoted among other places on social media via the brand’s active Facebook and Twitter accounts.
In the meantime, this motivated and smiley team of six led by the more than capable manager Mattie Orvis will continue to ensure customers get nothing but the best, especially if it’s a trip to the US.