This Birmingham-based business was set up in 2002 and now boasts 87 home-based consultants, with its fastidious approach to recruitment meaning it has taken on only a handful of new agents in the past year.
Instead, Holidaysplease has focused on helping individual consultants to win new business and maximise revenue, which has seen the number of bookings taken across the company increase by 22%, and consultants earn, on average, 18% more than in the previous year.
A comprehensive approach to product and skills training keeps Holidaysplease agents at the top of their game, and a new system introduced last year, called Kudos, benchmarks them across 20 different customer service metrics. This has enabled consultants to focus on areas in which they could do even more for their clients, and also created friendly competition between advisors – with more than £10,000-worth of prizes shared among the 20 top performers.
It has been a transformative 12 months on the marketing side for Holidaysplease, with consultants encouraged to launch and nurture their own personal social media accounts, gaining 20,000 new followers across their collective accounts. Savvy investment in digital marketing by head office has also significantly increased traffic to the Holidaysplease website, generating even more enquiries to pass to the homeworker network.
A “Customer Rewards” programme, introduced in 2015, has also reached new heights, with more than 2,000 prizes redeemed in 2018, compared to 1,200 prizes in 2017. This clever way of encouraging repeat business has no doubt contributed to Holidaysplease’s enviable review score – currently 9.9/10 on TrustPilot, based on almost 3,000 reviews.
Further ways in which Holidaysplease provides great service include a “concierge” in head office who makes special requests to hotels and airlines, and pre-departure gifts such as personalised wash-bags.
Holidaysplease fully intends to continue its growth trajectory in the next two years, with directors Richard Dixon and Charles Duncombe boldly promising to fly the entire company out to Mauritius in business class if sales beat £30 million by the end of 2020. And it’s looking almost certain they will have to get their wallets out!