TTG Top 50
April 25, 2019 | The Vox Birmingham | #TTGTop50


How are the 12 different regions defined?

We have created a list of the different counties and placed them into the appropriate regions that are listed in the Top 50 initiative.


Click here to find out the regional categories

Who can enter the awards?

The 12 regional categories are for UK-based, leisure-focused agencies. These categories are open to any store-based travel retailers including independent travel agencies, and multiple-store agencies such as Flight Centre, Thomson and Thomas Cook.

The six nation-wide categories are for agencies, or teams within larger agencies that specialise in or sell significant amounts of luxury, weddings and honeymoons, business travel, river cruise, or ocean cruise.

The two special categories are for agencies that work on different models - homeworking and online/call centre businesses.


How are the shortlists created?

The first stage in the process involves a wide panel agent-facing suppliers (who work closely with agents) rating all those agencies that wish to be considered for the Top 50 list.


See a full list of the suppliers who took part in the 2019 rating process here.

For the 12 regional categories, the suppliers will rate each contender on a scale of 1-5, taking into consideration not just sales performance in the last 12 months but also sales growth, innovation, and commitment to working together. The five best-rated agencies in each region will form the shortlists. The shortlisted five stores will be visited for an assessment.


For the six nationwide and two special categories, a panel of suppliers will again rate the agencies that wish to be considered. The five best-rated will form the shortlists. The shortlisted five will then face a Skype of FaceTime interview.


What happens during a regional store assessment?

Store managers must be willing to welcome a TTG journalist and a supplier partner to visit their store for approximately two hours, for their store and team to be photographed, and to be happy to speak frankly with the journalist about business performance, marketing initiatives, team culture etc (any sensitive information will remain confidential).

Further details and guidelines will be sent before the visit takes place.

The journalist and supplier will give scores against these criteria, to decide which three of the five stores will earn a place on the Top 50 list, and which single store will be crowned ’top’ in that region.

What happens during the video call interviews with the nationwide and special category finalists?


A panel of a TTG journalist/s and representatives from the category’s sponsor will arrange a video call interview so that we can meet the management/team of the shortlisted agencies. We’ll ask questions about business performance, marketing and customer service. Further details and guidance will be sent before the visit takes place.

The scores given by the judges will decide which two of the five shortlisted agencies in each category will ultimately earn a place in the Top 50 list, and which single agency will be crowned ’top’ in that category.

Which suppliers take part in the rating process?

Suppliers who rate high street stores in each of the 12 regional categories will work with and have knowledge of the agencies in that region. Suppliers who rate the agencies in the six nation-wide categories will work with and have knowledge of the agencies in that category, ie luxury operators and hoteliers will rate luxury travel agencies; cruise lines will rate cruise agencies; airlines and relevant business travel suppliers will rate business travel agencies.

We ask suppliers to only give a rating to an agency if they have worked with it recently. This means smaller and newer agencies stand just as good a chance of doing well as longer-established and large agencies.

Who will attend the awards night on April 25, 2019?

One representative of each of the 60 shortlisted stores and each of the 40 shortlisted nation-wide agencies will receive a complimentary ticket to attend the event. We will endeavour to seat agent colleagues together where possible - let us know if you’re attending with friends. Suppliers are also invited to buy tickets and host tables.


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