Five ways to sell Bahia Principe’s new luxury Tenerife hotel

Opening its doors on 1 December 2026, Bahia Principe Luxury Tenerife will be the collection’s latest addition to the island – and the brand’s first luxury property in Spain.

Set in one of Tenerife’s most sought-after beach resorts, the four-star hotel combines its idyllic destination with elegant design, first-class facilities and elevated dining. Here, we explore five key selling points to highlight to your customers seeking some luxury in their life. 

1.  Position it as an adults-only haven 

As the first adults-only (16+) Bahia Principe in Tenerife, the new hotel is the perfect choice for couples, groups of friends and solo travellers seeking a peaceful, restorative escape. With every corner of the hotel designed for maximum comfort, your clients can spend their day unwinding by the stunning main pool, relaxing in the jacuzzi zone, or refreshing with a cocktail or coffee from the two hotel bars. There’s also a state-of-the-art gym, for guests who want to stay on top of their fitness regime during their holiday.

2. Showcase its stylish, spacious suites 

From superior doubles to seaview suites, all 263 rooms come complete with a king-size bed (or twin beds) and a balcony or terrace. Interiors draw inspiration from the island’s volcanic geology and Canarian culture, using natural materials that blend light and shadow. The thoughtful, contemporary design plays an important role in the hotel’s serene setting. 

For travellers seeking a more elevated stay, the private club at Bahia Principe Luxury Tenerife adds an extra level of sophistication. Guests that book one of its 48 suites get exclusive access to an ocean-view infinity pool, lounge area, plus personalised services and special amenities (including exclusive check in, beach bag upon arrival and pillow menu). 

3. Emphasise its prime Costa Adeje location 

On Tenerife’s sunny southwest coast, the hotel boasts panoramic vistas across the Atlantic Ocean, with Mount Teide – the highest peak in Spain at 3,715 metres – as a dramatic backdrop. 

If guests can tear themselves away from their hotel oasis, nearby Playa de las Americas beach is renowned for its honeycomb sands and watersports, including snorkelling, surfing and paragliding. For evening entertainment, upmarket Costa Adeje has a buzzing nightlife scene with a great selection of shops, restaurants, bars and clubs. 

The area is also the gateway to many exciting island adventures, whether that’s joining a whale-watching cruise, visiting the historic coastal villages of Masca, Icod and Garachico, or trekking the volcanic landscapes in Teide National Park. 

4. Detail its great gastronomic offerings

Another major appeal is the hotel’s culinary variety. The ground-floor Badana buffet restaurant offers casual dining for breakfast and dinner, serving local and international flavours.

Alternatively, Gofio Restaurant is conveniently located poolside, so guests don’t have to stray too far from their sunbeds for a bite to eat during the day. At night, the establishment transforms into an upmarket affair, with an a la carte menu celebrating authentic Canarian cuisine. 

On the hotel’s upper terrace, Volcan steakhouse not only has sweeping Atlantic views, but a menu of mouthwatering meat cuts that can be cooked to each guest’s choosing. 

5. Tailor the experience to your client

Offering half-board and all-inclusive, your customers can choose their ideal accommodation plan. Looking for flexibility? Half-board includes breakfast and dinner, so travellers have more freedom to explore dining options around the island during the day. For guests who prefer to spend most of their time relaxing poolside, the all-inclusive package offers full access to snacks, drinks and all meals – even an evening of a la carte dining (for those who book seven-night stays).