Think you know Sandals Resorts? Five ways to sell its all-inclusive Caribbean havens for adults in 2026

There are now 17 all-inclusive, adults-only Sandals resorts across eight Caribbean islands – Saint Vincent, Curaçao, Barbados, Saint Lucia, Grenada, The Bahamas, Antigua and Jamaica. What’s more, they’re positioned on some of the world’s most sought-after beaches.

You’ll no doubt be familiar with the brand, but are you really maximising your chances to sell Sandals holidays? Here are some helpful pointers: 

Incredible inclusions

Sandals’ dazzling array of inclusions makes it easy to demonstrate great value for money to your clients.

All food and drink is covered across up to 13 bars and 16 restaurants per resort. Your clients will enjoy premium spirits and the likes of Asian, Italian or Caribbean cuisine.

At Sandals Saint Vincent, for instance, they could dine on steak and seafood at Butch’s Island Chop House, hand rolled sushi at Gatsu Gatsu and spicy grills at Jerk Shack. There are even barista-made brews using famous Blue Mountain beans at the new Blum Coffee Shop.

After dinner, they can enjoy entertainment from beach party fire dancers to nightclub DJs.

You may know about Sandals’ sports courts and complimentary Hobie Cat, kayak and paddleboard hire. But did you also know golf course green fees and round-trip transfers from neighbouring resorts are included in St Lucia and Jamaica?

And, if you have PADI certified clients, they’ll be delighted to discover guided daily dives are included at Sandals resorts – a very attractive saving.

Fabulous, flexible weddings

The Sweetheart wedding package is complimentary when couples stay seven nights or longer in higher room categories and includes a decorated location, cocktail reception, flowers, cake and more.

However, there are wonderful ways to upgrade your clients’ celebration with one of ten carefully considered themes inspired by Caribbean flowers, beachside nature, sunset hues, desert blooms and more.

Everything from documentation to photography to dinner receptions for larger parties have been considered in the packages, even including resort credit for your couples to treat themselves to a private dinner or butler service cabana to kickstart their honeymoon in style.

When it comes to location, feet-in-the-sand proves perennially popular, but there are other enticing options. Several resorts have overwater wedding chapels with glass floor aisles; Sandals Royal Curaçao offers ceremonies on a golf course edged by sea; while at Sandals Royal Bahamian, guests can marry on the resort’s private island.  

A honeymoon calls for special accommodation, so suggest all-suite Sandals Royal Barbados with its balcony-length SkyPools, or the overwater villas at Sandals Grande St Lucian and Sandals Saint Vincent.

And when wedding guests are involved, point out the 6th room is free with every five paid double rooms (up to three comps) over selected dates.

Price guarantee

For the best deals, book a package with flights and transfers through Sandals’ in-house tour operator Unique Caribbean Holidays Ltd.  

Many breaks can be secured with a deposit as low as £175pp when travelling outside of 71 days.

And thanks to UCHL's Price Guarantee, you can book accommodation-only or flight-inclusive holidays up to three years in advance, from now through to 2028, with no hidden extras or price increase.

Exciting excursions

Your clients can get closer to the Caribbean with selected tours run by Sandals’ partner Island Routes. Adding these to holidays in advance means you both enhance your customers’ stay and earn yourself more commission.

Think catamaran cruises, ziplines, rum tours, e-biking, jeep safaris, heritage exploration, sport fishing, waterfall and farm visits and more.

Perhaps your clients will make memories shipwreck snorkelling in Curaçao, volcanic mud bathing in St Lucia, encountering stingrays in the Bahamas, river tubing in Grenada or joining the famous Oistins Friday night fish fry in Barbados.

Trade support

The dedicated Travel Agent Hub, sellingsandals.co.uk, includes online training, fact sheets and agent incentives, plus downloadable marketing assets such as images and videos. Once you have completed the online training, you will become a Sandals Specialist and can participate in team training with business development managers, FAM trips, marketing strategies and consumer events. 

You’ll even have chances to experience the product through perks like the Sell & Go programme, where each booking earns you free nights to stay at the resorts.