BY Matthew Parsons


All you need to know about next week's Digital Travel Summit

Last year’s Digital Travel Summit was a toe in the water for organsier Worldwide Business Research, as it marked the first time in Europe for the event.


Counting down to the Digital Travel Summit

However, the summit was a resounding success, and this year there’s a bigger programme of events.


A year is a long time in the fast-paced world of travel technology, so what can delegates expect?


For a start – a new venue, as the summit moves west towards Victoria Park Plaza, across June 7 and 8.


And headline speakers this year include Kenny Jacobs, chief marketing officer, Ryanair; Chris Micklethwaite, chief information officer, group digital platforms, Tui; and Anna Chomse, industry head, travel, Google; Niklas Schlappkohl, senior director, eCommerce, The Carlson Rezidor Hotel Group; Verane Brissaud, ecommerce and direct sales manager, Air France KLM; and Debbie Hulme, vice-president, customer experience, Virgin Atlantic.


As last year, there will be a range of roundtables, interviews, debates, workshops, creative boardrooms and expert panels. Overall, 350 digital professionals will be attending.


Ryanair’s outspoken Kenny Jacobs will kick off the event on June 7 at 9am, in a session called “The changing face of travel distribution – How do the new players fit into the digital travel market of the future?”.


Later that morning, Tui’s Micklethwaite will explore the new trends “that will shape the future of the online travel market” while after lunch, the event splits into three, with a panel, roundtable cafe and workshop on offer. Pre-booking is advised.


Day two begins with a hotelier’s take on disruption, with a keynote presentation from AccorHotels’ Romain Roulleau. Meanwhile, an “all star panel” straight after looks at how to achieve “right balance of direct vs OTA vs meta-search marketing to gain maximum online exposure and revenue?” with a panel including Richard Singer, president, Europe, Travelzoo.


Before lunch, the focus switches to cruise, with Tamara Strauss, director for marketing and PR, UK & Irleand, Royal Caribbean International, sharing her views on the use of content management to engage clients throughout the whole customer journey and drive loyalty.


Personalisation remains a hot topic, and one of the afternoon workshop sessions sees Jennifer Streidt-Hilgart from Lufthansa explore how to effectively “work with ancillary service to ensure the personalisation feeds into product delivery”.


Mobile sales remain a Holy Grail for travel, so another panel tackles the subject at 3.20pm – catch Anna Chomse offer the Google’s take.


As well as a packed programme, this year’s Digital Travel Summit also offers plenty of networking opportunities.


For the full line-up, click here


To book tickets (priced from £799 for the full two days), click here

TTG Media is a media partner of the Digital Travel Summit

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