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Knowing the market

Travel Together has its own online booking platform that incorporates the facility for groups to pay on an individual basis or share payment with friends.

 

Evans-Aghoghogbe says there’s an app in the pipeline that will allow clients to view their itinerary, chat with other users and communicate with Together Travel directly to arrange nightclub entertainment.

 

Asked about the success of one of the UK’s fastest growing travel firms for millennials, he muses: “The key is knowing your market well. The growth we’ve seen is phenomenal. In 2015, we only offered Ibiza. Now we’ve [added] four more destinations – Las Vegas, Majorca, Marbella and Zante.”

 

While business is flourishing, he admits there have been stumbling blocks. “It’s hard for small start-ups to get ahead – there are so many blockages. You need massive allocations on hotels to make profits, for one thing. We also struggled with getting our Atol, which we’ve now secured by bringing in a partner.”

 

The challenges have taught Evans-Aghoghogbe a valuable lesson: “Building partnerships and relationships is vital in travel – it’s hard to make it on your own.”

 

Along with his team, Evans- Aghoghogbe is thinking big. “We’re focused on thinking globally. While 85% of our business comes from the UK, the rest comes from elsewhere – Australia, New Zealand, Brazil and Peru, for example,” he says.

 

“We hope to continue expanding across different countries and reaching more people through the strength of Facebook.”

 

It is this global vision that has seen Together Travel build up to a team of 22 people working remotely around the world, from Costa Rica to Kazakhstan. “It’s enabled us to have a hugely talented team, which I’m proud of,” he adds.

Nick Hughes, sales and marketing director, Attraction World – sponsor of Tomorrow’s Travel Leaders – says:

 

“Evans-Aghoghogbe’s early decision to leave design school awakened his entrepreneurial flair and led him to co-found Together Travel. His early involvement with social media and experience working with global brands ensured a great fit at that time, but also the know-how to grow his business and gain real traction with paying customers.

 

Once in Australia and moving into The Travel Corporation’s Contiki brand, he really sparked his passion for travel, which allowed him to combine his past experiences with his youth brand idea.

 

His ‘big-plan’ mentality is admirable and I see no reason why Together Travel cannot build on its early success, go on to much better things and increase in scale in the markets in which it operates.

 

Overcoming challenges and conquering them highlights his determined persona, and the value he puts on partnerships is the cornerstone of his success.”

 

Meet all of this year’s Tomorrow’s Travel Leaders at ttgmedia.com/travelleaders

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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