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Fast learner

Rachael admits that there was a lot to learn about Attraction World’s portfolio of products, as well as getting to know the agents in her region, including large independent chains such as Hays Travel and Barrhead Travel.

 

“Everybody was really supportive at Attraction World,” she says. “It takes at least six months to understand all the ins and outs, and you really only feel confident once you have done all the events and conferences over 12 months.”

 

Rachael’s hard work is obviously paying off as she has achieved double-digit sales growth for Attraction World from major agency accounts in her region. But what’s the secret of her success? The key comes back again to training.

 

“You’ve got to be able to adapt to different types of agents – for apprentices, you want to make it light-hearted and maybe have some games. But for managers, they just want the facts and figures. Travel is changing so quickly, you have to keep coming up with new ideas.”

 

Rachael’s tactics for training younger agents include games of “Attraction World Bingo”, where she asks questions and they have to cross off the correct attractions from a sheet of squares.

 

So while she is enjoying life at Attraction World, what are her longer-term career goals?

 

“Eventually I would love to become a director of sales – I think that would be a real achievement for somebody who started as an apprentice at 17,” she adds.

 

Meet all of this year’s Tomorrow’s Travel Leaders at ttgmedia.com/travelleaders

Sponsor's comment

Mark Anderson, managing director, Virgin Holidays – sponsors of Tomorrow’s Travel Leaders – says:

 

“It’s clear from Rachael’s resume that she has both an inquisitive nature and a love for people, which are two very favourable attributes for anyone that works in the travel industry.

 

With her varied experience in training and educational roles, it is evident that she’s willing to build organisational knowledge through sharing best practices – something which I personally believe is a fundamental foundation for any business venture.

 

She should also be commended for building a broad career base, from a start in training through to business development and an eye for sales; Rachael is an all-rounder whose diverse background and experience is a valuable asset for any employer. I’d be interested to see where Rachael ends up; I bet her dream job of sales director comes sooner than she thinks.”

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For Smarter, Better, Fairer Travel
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