From founding student club nights to sitting on ITT’s education and training committee, Fraser Stewart, corporate account manager at British Airways, tells Andrew Doherty about his career
Fraser Stewart’s entrepreneurial flair emerged during his time studying history and politics at Exeter university.
As an undergraduate, the now 23-year-old capitalised on the buzzing student scene, setting up events companies Throwback – a 90s-themed club night – and Nu-Tropics, which specialised in showcasing up-and-coming underground artists.
After graduating, Stewart joined British Airways as corporate account manager, a move inspired by his mother, who worked as BA cabin crew.
He has been in the role for just nine months but is already making waves within the company. Alongside his day-to-day role helping to drive tens of millions of pounds in revenue per year to BA, Iberia, the rest of IAG and BA’s joint business partners, Stewart has developed an internal LinkedIn strategy, an incentive that has earned him a BA Commercial Star award.
“I’m running a programme within the company to help improve sales,” he explains. “The main focus is on how our account managers can develop their personal brand by posting content on LinkedIn that will ensure British Airways is engaged in the market place. Based on its success so far, BA wants to roll it out across the entire organisation.”
However, Stewart says that being selected as a member of ITT’s education and training committee and TTG’s 30 Under 30 programme are career highlights.
“With ITT, my goal is to engage students and young people and encourage them to make the transition from education to becoming a travel professional. But being selected so early in my career for Tomorrow’s Travel Leaders has been amazing, and it’s great that I’m already being recognised for my efforts.”