Entry process

1. Register your agency and your contact details, answering a series of questions about your agency's key achievements and successes during the entry period (2025 so far) by Friday 7 November
2. TTG’s wide-ranging panel of industry suppliers will rate contenders according to their sense of an agency’s customer service, expertise and performance
3. Using both ratings and entry forms, a panel of TTG judges will select five finalists in each category – to be announced in December
4. Finalists will go through to judging in February and March 2026 and will be required to complete a second-stage assessment form*  beforehand, so our TTG journalists and supplier sponsor co-judges can find out more about you
5. Finalists will then take part in interviews with TTG journalists and sponsors – with store visits for regional** shops and video calls for nationwide finalists
6. Two agencies in each nationwide category will earn a place in the Top 50 list for 2026, with one being named Top Agency in the category. Three agencies in each region will earn a place in the list, with one being crowned Top in the region. One nationwide agency will be walk away with title the UK & Ireland's Top Agency 2026!

*Assessment criteria subject to change
**Check which region your store falls under here

ENTER OR NOMINATE FOR FREE