Somehow, its position in the historic high street of rural Stone, Staffordshire, suits the agency, which has truly embraced its close-knit community and developed a reputation for curating incredible, adventurous journeys.
Owner David Barrett often personally escorts the agency’s wide array of bespoke tours, showcased on a large dedicated brochure rack in the store. These range from Regent-escorted trips to unusual destinations to adventures for local special-interest groups such as the RSPB and National Trust.
Customer service is paramount for Regent, with group tour guests invited to a get-together before departure as an opportunity to meet one another and better understand what to expect.
The team often goes out of their way to help out clients in difficulty, with David recently driving a customer who urgently needed a replacement passport all the way to Liverpool.
To further improve the customer experience, Regent underwent an extensive £20,000 refit last year including changing its company colours from purple to a fresher-feeling teal. Inspirational travel photos have been hung on the walls, new chairs brought in and replacement signage installed. A new website has also been launched, designed to be more intuitive and fresh.
Regent cares passionately about the environment in the destinations it visits too. The agency always encourages customers to avoid using single-use plastic bottles.
On one recent trip, Regent, together with its customers, collected eight bin liners full of the bottles that had been used and dropped them off at a recycling depot on the way to the airport.
That’s just one example of Regent going out of its way to ensure it is doing its bit to preserve the precious environs it helps holidaymakers explore.