Vast majority of travel agents are not capitalising on travel's sustainability efforts in their advertising, but among those that are, two-thirds are making mistakes that could incur the watchdog's wrath
The complainant challenged whether the ads omitted significant information and were misleading, understanding that there was a cap on the total number of free airport lounge passes that could be offered.
Sustainability strategist Rachel McCaffrey, a member of the We Are Llama travel marketing collective, explores how agents can keep their sustainability marketing the right side of regulations
Travel’s peaks push shows the industry is taking some steps in the right direction, but firms’ 2023/24 campaigns also point towards more progress needing to be made, writes inclusive communications director Shilpa Saul for TTG
The Advertising Standards Authority recently banned Royal Caribbean from promoting a cruise departing Venice (Ravenna), the latter some two hours away from the famous lagoon city. So is this a new precedent for cruise?
The line argued the use of qualifying words or place names was ‘common practice in the travel industry’ after billing a cruise as being from Venice when it actually departed Ravenna – more than two hours south
After the operator was told to pull an advert for claiming its trips are ‘planet-friendly’, Intrepid chief customer officer Leigh Barnes reflects on the ever-changing travel advertising landscape
It comes after a poster for the carrier featured an image which the authority deemed to give a misguided impression of the airline’s environmental impact
