Marketing

Seven takeaways from TTG's final Agenda briefing of the year

TTG invited an expert panel to discuss the past few months and what could be around the corner at its final Agenda breakfast briefing of the year

How to plan a travel fair for luxury clients

Luxury agents share their advice on planning travel fairs to boost client interest and loyalty

'We're our own worst enemy because we've re-educated the public to wait for deals'

Abta's annual Travel Trends conference covered the unwelcome return of late bookers, the rise of Queenagers and how to meet Google's AI challenge head-on

'My simple £250 client referral scheme has led to 75 new bookings'

Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works

Agents warned to back up green claims in supplied marketing materials – or risk regulator's wrath

When it comes to eco-friendly claims about cruise lines and air travel, agents are discovering to their cost the buck stops with them

The boutique Spanish collection looking for UK agents to spread the word

Now well established in Spain, Authentic Heritage Collection is looking to raise the international profile of its niche product

Classic Collection's Manisha Blair launches marketing agency for the trade

Blair, who most recently led Classic Collection’s marketing activity, before On the Beach announced it was closing the brand, brings nearly a decade of B2B travel expertise to the new consultancy, offering immediate support as agents prepare for the crucial peaks January trading period.

Blair says she has a track record of working with agents and suppliers to “accelerate brand growth and deepen customer engagement”.

Sri Lanka to launch first marketing campaign for 10 years as hotel capacity grows

It follows a recovery in visitor numbers during the first nine months of the year to almost 1.7 million, with 160,000 from the UK

'People are hungry for light relief': travel told to use humour to emphasise authenticity and build trust

Comedy can – and should – be used as an effective tool for promoting a destination, WTM London told

3 travel marketing tips agents from Abta's latest Holiday Habits report agents can apply ahead of peaks

The 2025 edition is loaded with actionable insights travel agents can use to inform their marketing strategies for the year ahead, writes We Are Llama's Andrew Shelton for TTG

How the climate is impacting travel marketing

The Met Office has confirmed that summer 2025 was officially the hottest on record for the UK. But what do changing weather patterns mean for the travel sector?

The innovative business idea that could secure your clients' loyalty for life

Why more and more savvy agents are hosting their own trips and tours – they share how to do it properly

Crystal unveils plans for supporting agents at invite-only event

The luxury cruise line shared updates on enhancing its booking platform, as well as key customer insights, at its marketing training day on Wednesday.

What does Instagram’s new indexing policy mean for travel agents?

In July, Instagram rolled out a change that expanded how content from their platform was indexed in Google. But what impact will this have in the travel industry?

From one store to four: how being a TTNG member is fuelling Tivoli Travel's rapid expansion

Tivoli Travel director Jo Richards explains why the support of the Travel Network Group Managed Services has been crucial to the agency opening new stores – with a fifth in the pipeline

Why agents should stop relying on referrals, and four other business tips from a marketing expert

David Nickel, founder of marketing agency Jadewolf, shares the five biggest mistakes agents make when promoting their businesses – and how to fix them

Trump's White House has dragged Jet2 into a political firestorm – so should it respond?

After the White House put its own dark spin on the viral "Nothing beats a Jet2 holiday" meme, should the airline and operator respond? And if so, how? Social media strategist Marta Safin, part of the Llama collective of marketing experts, shares her take with TTG

Trump administration hijacks Jet2holidays' advert in memes mocking deportee flights

White House video posted to X and Instagram splices Jet2’s familiar ’Nothing beats a Jet2 holiday’ slogan with footage of US deportee flights in a dark turn for the operator’s viral marketing campaign

Loveholidays rapped by advertising watchdog over misleading package pricing

OTA told two of its ads were misleading due to dynamic pricing that meant advertised prices were not available to consumers

Winners of the 2025 Travel Marketing Awards revealed

Tui, Cunard and G Adventures were among the big winners at the 2025 Travel Marketing Awards, while Contiki was honoured for its commitment to marketing responsible and sustainable travel

Travel Counsellors reveals millennials are becoming its top customers

Travel Counsellors says those aged 29 to 44 are its biggest group of customers, outstripping those of other age groups, as it details half year results and looks ahead to the summer peak

Jet2 takes aim at younger and less affluent segments to broaden its appeal

Jet2 is contracting cheaper accommodation – including hostels – in a bid to attract younger and less affluent clients, which it says are not its core demographic

‘How Silversea's agent resources help me secure round-the-world cruises’

Agent Hannah Vincent’s first-hand experience of Silversea saved the day for a late-booking cruise client and paved the way for a 140-day follow-up voyage. She explains how she combines her expertise with the line’s extensive trade tools and support

New industry data hints at sales uplift, but also consumer concerns and hesitancy

Desire to travel in 2025 remains strong among those yet to book, despite concerns about cost of living and holiday budgets