Marketing

Read TTG and PwC's latest Agenda 2025 Report

TTG’s final Agenda 2025 report of the year, in association with PwC, offers a need-to-know look at how confident – and willing - consumers will be to spend on holidays during 2026, and how travel businesses can take advantage of the opportunities

Travel agent creates cheesy Christmas video to share with her clients

A travel agent has created a festive video to entertain her clients, and raise her profile. Not Just Travel agent Gilly Bachelor enlisted the help of her team – and even clients’ grown-up children – to create what she describes as a “Christmas video that is delightfully ridiculous in all the best ways”.

The 3.5-minute video, called ‘The Christmas Trip Conspiracy’ stars Gilly herself, and a “leading couple” Rhiana and Olly, whose mums are both loyal clients of Gilly Bachelor Travel.

Jet2 to go 'further than ever' to support agents during peaks

Travel agents will be encouraged to take advantage of "every [booking] opportunity" through training sessions, marketing tips and a series of competitions

Seven takeaways from TTG's final Agenda briefing of the year

TTG invited an expert panel to discuss the past few months and what could be around the corner at its final Agenda breakfast briefing of the year

How to plan a travel fair for luxury clients

Luxury agents share their advice on planning travel fairs to boost client interest and loyalty

'We're our own worst enemy because we've re-educated the public to wait for deals'

Abta's annual Travel Trends conference covered the unwelcome return of late bookers, the rise of Queenagers and how to meet Google's AI challenge head-on

'My simple £250 client referral scheme has led to 75 new bookings'

Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works

Agents warned to back up green claims in supplied marketing materials – or risk regulator's wrath

When it comes to eco-friendly claims about cruise lines and air travel, agents are discovering to their cost the buck stops with them

The boutique Spanish collection looking for UK agents to spread the word

Now well established in Spain, Authentic Heritage Collection is looking to raise the international profile of its niche product

Classic Collection's Manisha Blair launches marketing agency for the trade

Blair, who most recently led Classic Collection’s marketing activity, before On the Beach announced it was closing the brand, brings nearly a decade of B2B travel expertise to the new consultancy, offering immediate support as agents prepare for the crucial peaks January trading period.

Blair says she has a track record of working with agents and suppliers to “accelerate brand growth and deepen customer engagement”.

Sri Lanka to launch first marketing campaign for 10 years as hotel capacity grows

It follows a recovery in visitor numbers during the first nine months of the year to almost 1.7 million, with 160,000 from the UK

'People are hungry for light relief': travel told to use humour to emphasise authenticity and build trust

Comedy can – and should – be used as an effective tool for promoting a destination, WTM London told

3 travel marketing tips agents from Abta's latest Holiday Habits report agents can apply ahead of peaks

The 2025 edition is loaded with actionable insights travel agents can use to inform their marketing strategies for the year ahead, writes We Are Llama's Andrew Shelton for TTG

How the climate is impacting travel marketing

The Met Office has confirmed that summer 2025 was officially the hottest on record for the UK. But what do changing weather patterns mean for the travel sector?

The innovative business idea that could secure your clients' loyalty for life

Why more and more savvy agents are hosting their own trips and tours – they share how to do it properly

Crystal unveils plans for supporting agents at invite-only event

The luxury cruise line shared updates on enhancing its booking platform, as well as key customer insights, at its marketing training day on Wednesday.

What does Instagram’s new indexing policy mean for travel agents?

In July, Instagram rolled out a change that expanded how content from their platform was indexed in Google. But what impact will this have in the travel industry?

From one store to four: how being a TTNG member is fuelling Tivoli Travel's rapid expansion

Tivoli Travel director Jo Richards explains why the support of the Travel Network Group Managed Services has been crucial to the agency opening new stores – with a fifth in the pipeline

Why agents should stop relying on referrals, and four other business tips from a marketing expert

David Nickel, founder of marketing agency Jadewolf, shares the five biggest mistakes agents make when promoting their businesses – and how to fix them

Trump's White House has dragged Jet2 into a political firestorm – so should it respond?

After the White House put its own dark spin on the viral "Nothing beats a Jet2 holiday" meme, should the airline and operator respond? And if so, how? Social media strategist Marta Safin, part of the Llama collective of marketing experts, shares her take with TTG

Trump administration hijacks Jet2holidays' advert in memes mocking deportee flights

White House video posted to X and Instagram splices Jet2’s familiar ’Nothing beats a Jet2 holiday’ slogan with footage of US deportee flights in a dark turn for the operator’s viral marketing campaign

Loveholidays rapped by advertising watchdog over misleading package pricing

OTA told two of its ads were misleading due to dynamic pricing that meant advertised prices were not available to consumers

Winners of the 2025 Travel Marketing Awards revealed

Tui, Cunard and G Adventures were among the big winners at the 2025 Travel Marketing Awards, while Contiki was honoured for its commitment to marketing responsible and sustainable travel

Travel Counsellors reveals millennials are becoming its top customers

Travel Counsellors says those aged 29 to 44 are its biggest group of customers, outstripping those of other age groups, as it details half year results and looks ahead to the summer peak