Marketing

Travel brands told to ditch 'eco-friendly' labels they can't prove, says advertising authority

Travel at risk of overwhelming customers with its climate messaging, industry warned

New TTG podcast: CMA pricing guidance – transparency or torture?

St Lucia Tourist Board: 'Five-year Arsenal partnership will lead to exciting travel industry activations'

The top takeaways from travel agents who were hosted on a Jet2holidays social media fam trip

'The CMA's pricing guidance doesn't help agents – it's hard enough to make money as it is'

TTG Media teams up with the Travel Marketing Awards to find the sector's rising stars

Wavemaker Hospitality to launch free social media training to agents

Pricing mishaps risk massive fines with newly empowered CMA 'gunning for travel', agents warned

'Cruise offers value and reassurance – that’s why it’s now thriving rather than surviving'

Gold Travel Counsellor reveals 'gamble' after holding title for 20+ years straight

AE Expeditions hires Megan Peterie to boost trade marketing resource across EMEA market

How travel agents can help tackle the spread of misinformation

B Corp Month: How to make sustainability part of your everyday holiday conversations with clients

Why website speed still matters for travel agents – and how to improve it

The agent using hypnosis to sell holidays – and others strengthening their businesses with unusual skills

Specialist Holidays Group launches 'frictionless' trade hub to ease demand on agents

Riviera Travel targets 'authentic campaigns' with first-ever fam trip for trade marketers this spring

CAA tells industry – including agents – to provide flight emission data at point of purchase

Alcohol-free travel club strikes chord with agents looking for night off booze

'I was trolled for my accent after my video went viral – but then the enquiries started flooding in'

Jet2 launches 'smelly' marketing campaign to dispel the blues and boost January sales

Travel Counsellor reveals first client appreciation event has ‘already paid off’

How this agent made £80,000 of Maldives bookings after sharing an influencer's posts