Marketing

Jet2 launches 'smelly' marketing campaign to dispel the blues and boost January sales

The airline operator has launched an 'experiential' marketing campaign for Blue Monday

Travel Counsellor reveals first client appreciation event has ‘already paid off’

Sara Greene invited more than 20 people to a restaurant meal in London last month as a gesture of gratitude for their ongoing support

How this agent made £80,000 of Maldives bookings after sharing an influencer's posts

Here's how one agent made brilliant use of an influencer's social posts in order to maximise her travel sales

'I was trolled for my accent after my video went viral – but then the enquiries started flooding in'

Travel Counsellor Leander Lynch refused to delete a video tour of Manchester airport’s private terminal after online bullies mocked her voiceover – she tells TTG how she found the strength to stand up to them, and why it's paying off

5 trends travel agents can use to shape their travel marketing in 2026

Adido chief executive Andy Headington outlines the key factors to consider for travel marketing as the peaks get underway

New TTG podcast episode out now: have turn-of-year travel ads lost their sparkle?

Unpacked launched in early December after a poll found almost 90% of readers said they would listen to a TTG podcast.

The second episode is entitled Have Christmas travel ads lost their sparkle, as editor in chief Sophie Griffiths is joined by TTG’s luxury reporter Emma Dooney and marketing expert Andrew Shelton to discuss the industry’s turn of year campaigns.

Read TTG and PwC's latest Agenda 2025 Report

TTG’s final Agenda 2025 report of the year, in association with PwC, offers a need-to-know look at how confident – and willing - consumers will be to spend on holidays during 2026, and how travel businesses can take advantage of the opportunities

Travel agent creates cheesy Christmas video to share with her clients

A travel agent has created a festive video to entertain her clients, and raise her profile. Not Just Travel agent Gilly Bachelor enlisted the help of her team – and even clients’ grown-up children – to create what she describes as a “Christmas video that is delightfully ridiculous in all the best ways”.

The 3.5-minute video, called ‘The Christmas Trip Conspiracy’ stars Gilly herself, and a “leading couple” Rhiana and Olly, whose mums are both loyal clients of Gilly Bachelor Travel.

Jet2 to go 'further than ever' to support agents during peaks

Travel agents will be encouraged to take advantage of "every [booking] opportunity" through training sessions, marketing tips and a series of competitions

Seven takeaways from TTG's final Agenda briefing of the year

TTG invited an expert panel to discuss the past few months and what could be around the corner at its final Agenda breakfast briefing of the year

How to plan a travel fair for luxury clients

Luxury agents share their advice on planning travel fairs to boost client interest and loyalty

'We're our own worst enemy because we've re-educated the public to wait for deals'

Abta's annual Travel Trends conference covered the unwelcome return of late bookers, the rise of Queenagers and how to meet Google's AI challenge head-on

'My simple £250 client referral scheme has led to 75 new bookings'

Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works

Agents warned to back up green claims in supplied marketing materials – or risk regulator's wrath

When it comes to eco-friendly claims about cruise lines and air travel, agents are discovering to their cost the buck stops with them

The boutique Spanish collection looking for UK agents to spread the word

Now well established in Spain, Authentic Heritage Collection is looking to raise the international profile of its niche product

Classic Collection's Manisha Blair launches marketing agency for the trade

Blair, who most recently led Classic Collection’s marketing activity, before On the Beach announced it was closing the brand, brings nearly a decade of B2B travel expertise to the new consultancy, offering immediate support as agents prepare for the crucial peaks January trading period.

Blair says she has a track record of working with agents and suppliers to “accelerate brand growth and deepen customer engagement”.

Sri Lanka to launch first marketing campaign for 10 years as hotel capacity grows

It follows a recovery in visitor numbers during the first nine months of the year to almost 1.7 million, with 160,000 from the UK

'People are hungry for light relief': travel told to use humour to emphasise authenticity and build trust

Comedy can – and should – be used as an effective tool for promoting a destination, WTM London told

3 travel marketing tips agents from Abta's latest Holiday Habits report agents can apply ahead of peaks

The 2025 edition is loaded with actionable insights travel agents can use to inform their marketing strategies for the year ahead, writes We Are Llama's Andrew Shelton for TTG

How the climate is impacting travel marketing

The Met Office has confirmed that summer 2025 was officially the hottest on record for the UK. But what do changing weather patterns mean for the travel sector?

The innovative business idea that could secure your clients' loyalty for life

Why more and more savvy agents are hosting their own trips and tours – they share how to do it properly

Crystal unveils plans for supporting agents at invite-only event

The luxury cruise line shared updates on enhancing its booking platform, as well as key customer insights, at its marketing training day on Wednesday.

What does Instagram’s new indexing policy mean for travel agents?

In July, Instagram rolled out a change that expanded how content from their platform was indexed in Google. But what impact will this have in the travel industry?

From one store to four: how being a TTNG member is fuelling Tivoli Travel's rapid expansion

Tivoli Travel director Jo Richards explains why the support of the Travel Network Group Managed Services has been crucial to the agency opening new stores – with a fifth in the pipeline