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Marketing

These three travel advisors drove £500,000 in sales for Carrier in a year – here's how
The three advisors are responsible for making up half of the luxury operator’s growth sales over the past 12 months. 
Carrier unveils plans for accreditation of ‘authentic’ agents at second annual retreat
The luxury operator shared more details on the accreditation programme at its annual retreat earlier this week.
Experiential travel reigns but climate is still volatile: luxury experts reveal 2025 travel trends
TTG and PwC once again join forces to present Agenda 2025 Summer Breakfast with a focus on the key drivers affecting luxury travel and its clients in the year ahead
The powerful free marketing tool that could transform your cruise business

The entrepreneurs behind an interactive new digital platform, which logs cruise routes, are encouraging agents to make use of their free mapping technology.

The Cruise Globe is the world’s first free-to-use website that allows travellers to accurately map out their cruise history.

The maps are created using AIS satellite ship tracking data, which is more typically used by the marine industry for collision avoidance and insurance. This is the first time the data has had a consumer application.

Four dos and don'ts to avoid carelessness when promoting your green credentials
Sustainability strategist Rachel McCaffrey, a member of the We Are Llama travel marketing collective, explores how agents can keep their sustainability marketing the right side of regulations
Why Canada’s tourism chiefs have taken a bold new direction…
Landscapes and nature have been dropped from one tourist board’s latest campaign in favour of more authentic content
The Travel Network Group's Managed Service proposition and new chapter In The Spotlight
Discover what differentiates the group’s offering and hear about the variety of support services it could offer your business
Jules Verne to target 'Queenager' market with new touring partnership
Jules Verne has teamed up with NOON, the online community for women over 45 to offer tours targeted at this age group, saying there is a gap in the market and encouraging other operators to consider it
‘My career is unconventional, but I’m happy being a disruptor’
A desire to change the narrative around travel to Africa is what led 30 Under 30 star Joyce Oladeinde to switch her career from engineering to marketing
Manisha Blair: ‘People who believe travel only offers two types of jobs are wrong’
One of travel’s most prominent faces and a TTG 30 Under 30 alumnus, Manisha Blair, explains why people who think that travel offers few employment opportunities are so wrong
Iain Baillie, Celebrity Cruises, Corendon Airlines: all the latest travel trade people moves
Moves this week include Corendon Airlines appointing a new chief commercial officer and Celebrity Cruises promoting Christopher Barker to UK and Ireland field sales manager
Value, culture and ‘destination dupes’: Advantage reveals the trends powering travel in 2025
Advantage Travel Partnership has highlighted the late booking trend among other issues in a state-of-the-nation update issued during its annual conference in Malta taking place this week
Luxury agent makes £50k booking for unlikely clients – here's how
Sam Cooper of RB Collection teamed up a bespoke tour operator to sell a unique destination.
360 Private Travel to charge clients as part of new membership programme
The travel agency says its new model will give clients more control over their travel
Pippa O’Keefe leaves 360 Private Travel for new role at luxury competitor
The travel specialist speaks exclusively to TTG Luxury about her recent move to ASmallWorld. 
5 ways to keep your marketing on track when it feels like the wheels are coming off
Donald Trump’s tariffs risk all-out global trade warfare, with knock-on effects for the various elements that comprise holidays, writes We Are Llama’s Andrew Shelton for TTG
Hotels making ‘massive mistake’ by judging agents on social media following
Luxury hotels who undervalue agents are at risk of losing business – but influencers are not the ones to blame, says Duncan Greenfield-Turk. 
Hot off the press: how to build a magazine to inspire clients
Creating an inspirational magazine for your clients can make all the difference in helping them take the plunge to book that holiday – so how do you do it? 
Insight Report reveals increased spend on trade by luxury suppliers
The TTG Luxury Travel Awards Insight Report 2025 drew upon data shared by 42 trade-facing supplie finalists in tour operator, cruise, and hotel categories
Agent ‘blown away’ by client’s souvenir after whirlwind India itinerary
Luxury travel advisor Victoria Bebb says she is keen to continue working with British artist Jemma Powell following the success of the trip. 
Agent's ‘perfect’ place for finding family clients after winning TTG Luxury award
Claire Masse of Frangipani Holidays shares her top marketing insights after winning New Travel Designer of the Year at the TTG Luxury Travel Awards 2025. 
It's time to put agents over influencers: ‘We're selling, not inspiring’
Lotte Gossage is determined to support agents with her exclusive network, Hotel Fam Club.
Gold Medal unveils fam trip 'hub' with exclusive offers for agents
The UK tour operator is continuing to invest in trade education after hosting more than 200 agents across 35 fam trips last year.
Beachcomber and Exoticca team up with ex-A&K head of agency sales' new venture
Richard Hey has revealed he has set up his own B2B representation company after leaving Abercrombie & Kent UK last week