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Why agents should stop relying on referrals, and four other business tips from a marketing expert
David Nickel, founder of marketing agency Jadewolf, shares the five biggest mistakes agents make when promoting their businesses – and how to fix them
Trump's White House has dragged Jet2 into a political firestorm – so should it respond?
After the White House put its own dark spin on the viral "Nothing beats a Jet2 holiday" meme, should the airline and operator respond? And if so, how? Social media strategist Marta Safin, part of the Llama collective of marketing experts, shares her take with TTG
Trump administration hijacks Jet2holidays' advert in memes mocking deportee flights
White House video posted to X and Instagram splices Jet2’s familiar ’Nothing beats a Jet2 holiday’ slogan with footage of US deportee flights in a dark turn for the operator’s viral marketing campaign
Loveholidays rebrand December 2022.jpg
Loveholidays rapped by advertising watchdog over misleading package pricing
OTA told two of its ads were misleading due to dynamic pricing that meant advertised prices were not available to consumers
Winners of the 2025 Travel Marketing Awards revealed
Tui, Cunard and G Adventures were among the big winners at the 2025 Travel Marketing Awards, while Contiki was honoured for its commitment to marketing responsible and sustainable travel
Travel Counsellors reveals millennials are becoming its top customers
Travel Counsellors says those aged 29 to 44 are its biggest group of customers, outstripping those of other age groups, as it details half year results and looks ahead to the summer peak
Jet2 takes aim at younger and less affluent segments to broaden its appeal
Jet2 is contracting cheaper accommodation – including hostels – in a bid to attract younger and less affluent clients, which it says are not its core demographic
‘How Silversea's agent resources help me secure round-the-world cruises’
Agent Hannah Vincent’s first-hand experience of Silversea saved the day for a late-booking cruise client and paved the way for a 140-day follow-up voyage. She explains how she combines her expertise with the line’s extensive trade tools and support
Four in five (80%) Brits said they will still be taking a holiday this summer despite the cost of living (Credit: Bayu Jefri / Pexels)
New industry data hints at sales uplift, but also consumer concerns and hesitancy
Desire to travel in 2025 remains strong among those yet to book, despite concerns about cost of living and holiday budgets
These three travel advisors drove £500,000 in sales for Carrier in a year – here's how
The three advisors are responsible for making up half of the luxury operator’s growth sales over the past 12 months. 
Carrier unveils plans for accreditation of ‘authentic’ agents at second annual retreat
The luxury operator shared more details on the accreditation programme at its annual retreat earlier this week.
Experiential travel reigns but climate is still volatile: luxury experts reveal 2025 travel trends
TTG and PwC once again join forces to present Agenda 2025 Summer Breakfast with a focus on the key drivers affecting luxury travel and its clients in the year ahead
The powerful free marketing tool that could transform your cruise business

The entrepreneurs behind an interactive new digital platform, which logs cruise routes, are encouraging agents to make use of their free mapping technology.

The Cruise Globe is the world’s first free-to-use website that allows travellers to accurately map out their cruise history.

The maps are created using AIS satellite ship tracking data, which is more typically used by the marine industry for collision avoidance and insurance. This is the first time the data has had a consumer application.

Four dos and don'ts to avoid carelessness when promoting your green credentials
Sustainability strategist Rachel McCaffrey, a member of the We Are Llama travel marketing collective, explores how agents can keep their sustainability marketing the right side of regulations
Why Canada’s tourism chiefs have taken a bold new direction…
Landscapes and nature have been dropped from one tourist board’s latest campaign in favour of more authentic content
The Travel Network Group's Managed Service proposition and new chapter In The Spotlight
Discover what differentiates the group’s offering and hear about the variety of support services it could offer your business
EasyJet holidays puts first-ever Cairo packages on sale
Jules Verne to target 'Queenager' market with new touring partnership
Jules Verne has teamed up with NOON, the online community for women over 45 to offer tours targeted at this age group, saying there is a gap in the market and encouraging other operators to consider it
‘My career is unconventional, but I’m happy being a disruptor’
A desire to change the narrative around travel to Africa is what led 30 Under 30 star Joyce Oladeinde to switch her career from engineering to marketing
Manisha Blair: ‘People who believe travel only offers two types of jobs are wrong’
One of travel’s most prominent faces and a TTG 30 Under 30 alumnus, Manisha Blair, explains why people who think that travel offers few employment opportunities are so wrong
Iain Baillie, Celebrity Cruises, Corendon Airlines: all the latest travel trade people moves
Moves this week include Corendon Airlines appointing a new chief commercial officer and Celebrity Cruises promoting Christopher Barker to UK and Ireland field sales manager
Value, culture and ‘destination dupes’: Advantage reveals the trends powering travel in 2025
Advantage Travel Partnership has highlighted the late booking trend among other issues in a state-of-the-nation update issued during its annual conference in Malta taking place this week
Luxury agent makes £50k booking for unlikely clients – here's how
Sam Cooper of RB Collection teamed up a bespoke tour operator to sell a unique destination.
360 Private Travel to charge clients as part of new membership programme
The travel agency says its new model will give clients more control over their travel
Pippa O’Keefe leaves 360 Private Travel for new role at luxury competitor
The travel specialist speaks exclusively to TTG Luxury about her recent move to ASmallWorld.