River cruise

'New-to-cruise – let's go!': agents told market ripe for new business, plus nine other Advantage cruise conference highlights

Is now the time for agents to grow their cruise customer databases? Why a cruise holiday can give customers peace of mind financially? And why if staff are loyal to agencies and cruise lines then customers will keep coming back for more?

'We're always trying to think outside the box': Advantage to trial new one-to-one meetings concept for cruise members

Advantage is hopeful its Cruise One-to-Ones trial will help members – either new-to-cruise agents or 'seasoned retailers' – to build their knowledge

River sector 'must find its voice' as lines clamour to meet demand, says APT's UK boss

APT Luxury River Cruises and Tours, UK and Europe, managing director Paul Melinis highlighted the 'demand' the company is currently seeing for its river cruise products

Tui River Cruises unveils debut programme for first new-build ship Tui Luzia

Tui Luzia will part of a five-ship fleet deployed across the Danube, Belgian and Dutch Waterways, Rhine and Moselle rivers throughout the summer 2027

Viva Cruises hires Riviera's Stephen Sands to drive expansion into Ireland

Sands 'played a pivotal role' developing the Riviera Travel brand in Ireland, said Viva

Cruise: Expedition, ocean or river – which pays the most commission?

TTG quizzed more than 100 travel agents to identify what they need from suppliers to sell cruise confidently, and where they are increasing their focus in this ever-expanding sector

'It's a big-picture move': Agents hopeful Riviera Travel's dedicated ship for solo travellers will drive market forward

However, some figures in the trade have flagged questions around how the river line is going to price cruises onboard George Eliot in 2027

A-Rosa River Cruises UK chief Lucia Rowe to depart line this month

Rowe was part of the start-up team at A-Rosa more than 20 years ago and returned in 2015 to launch the brand to the UK travel trade

Viva Cruises' UK country manager makes fam trip pledge as line unveils new Venice-based ship

Viva Cruises' new luxury brand – Viva Boutique – will launch its first ship in May 2026 with another vessel joining the fleet 12 months later

AmaWaterways orders eight new European river ships for delivery by 2030

The order, once delivered, will double the river line's fleet to more than 40 vessels compared with 2020

Riviera Travel to dedicate 140-passenger ship to solo travellers for an entire season

The escorted touring and river cruise specialist will operate 19 departures across its fleet that are specifically for solo travellers

Globus recruits experienced business development managers Sarah Hillier and Janine Sykes

Hillier joins Globus from Olympic Holidays, while Sykes brings experience from posts with Sandals Resorts and CroisiEurope

Priority access to Celebrity River Cruises' first voyages sells out in just six minutes

Celebrity has also revealed the names of its first river ships, Celebrity Compass and Celebrity Seeker, which will debut on the Rhine and the Danube in 2027

How to sell beer-themed river cruises to your female clients

Cultural storytelling through regional beer is an experiential trend that could help you switch more clients onto river cruising

Clia UK chief Andy Harmer: Nearly a third of passengers are new to cruise – here's how agents can capitalise on this

In our diverse market, customers require clear insight and need agents to offer genuine expertise. They want to feel reassured their holiday is being planned by someone who understands the ships, the destinations and the differences between the lines. In short, knowledge has become a crucial currency.

The TTG Luxury Travel Awards are back – new venue and categories revealed for 2026

The much-loved afternoon ceremony, hosted once again in association with Silversea, will be back on Friday 6 March

APT parachutes Travelmarvel experts into its call centre as brand launched as standalone entity

The Australia-based touring and river cruise company has given Travelmarvel ’a fresh visual identity’ to help grow the operator’s premium customer base

Celebrity Cruises invites agents to start placing deposits for first river holidays next month

Agents can start securing spots for their clients onboard Celebrity’s first river cruises from 3 September

Seabourn and Uniworld combine to offer 'first-ever' ocean and river cruise package

Agents can now book a Venice and the Mediterranean Sea package departing that brings together a Uniworld sailing and a seven-night cruise on Seabourn Quest sailing between Venice and Athens

Poll: Tell us what would help you sell more cruise

Our previous Cruise Insight report, published in June, explored the ocean cruise market, examining what it’s like to sell ocean cruise in 2025.

'One size doesn't fit all': Riviera Travel restructures trade team to boost business efficiency

River cruise and touring specialist also plans to grow team to offer more specialised support to agents

A&K Sanctuary unveils new luxury riverboat with ‘palace’ inspiration

Named after the Turkish word for ‘palace’, Nile Seray will make its debut in 2026

Tui River Cruises to debut new multi-use venue on upcoming ship Tui Aria

The river line’s new vessel will sail along the Rhine, Main, Moselle, Dutch and Belgian waterways throughout next summer

Seven must-know product updates from TTG Riviera Fest

Missed TTG Riviera Fest? Consider these touring, river cruise and ocean cruise updates some of the key takeaways